Overview

The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.

What To Look Forward To…

Fantastic content! You’ll have access to several keynotes, a Panel discussion, 30-minute Power Talks, 45-minute Power Talks +, and 60-minute Workshops. All offer the opportunity to hear from engaging speakers from within and outside our industry. All sessions will be available for attendees on-demand after the conference.

Great people! The hugs will be virtual, but we’ll have plenty of networking events and social opportunities – from breakout rooms to virtual happy hours in all different time zones.

Exciting Vendor Demos! We won’t be cruising the marketplace looking for candy this year (bring your own candy!), but we’ll still get to see flash demos of new products and technologies from various vendors who can support your business practice.

Presenters

Roben Allong Related seminars and products

CEO

Lightbeam Communications (M\WBE)


 

Roben Allong is founder and CEO of Lightbeam  Communications a market research and strategy boutique firm. With over a decade of marketing research, strategy development, and consumer trend analysis expertise, Roben is a veteran conductor of B2B and B2C in-person and online research methodologies. She is the 2021-2022 President of QRCA (Qualitative Research Consultants Association)- Co-Founder of the QRCA Diversity, Equity and Inclusion Task Force.  She has also presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as written various recent articles on consumer trends and research.


Kristin Ameruoso's Profile

Kristin Ameruoso Related seminars and products

Senior Director of Client Services

Recruit and Field, Inc.


You name it, Kristin has done it here at Recruit and Field. From Insights Coordinator to Project Manager, to the current Director at R&F – Kristin knows the world of research and the ins and outs of recruiting. Since she was promoted to director in 2014, Kristin’s responsibilities include leading our team of project managers and recruiters while also managing key projects. As Senior Director, Kristin's focus has been on the retention and growth of client relationships.

Kristin loves to motivate her team and see them accomplish great things. When she’s not in the office, Kristin loves to spend time with her daughter, husband, and pup. She also hopes to start blogging on fitness and travel very soon. Even though Kristin has been with R&F for years – we still learn something new about her every day. For instance – Not only is she a Zumba instructor, but she is also a poet… and we didn’t even know it.


April Bell Related seminars and products

Owner

April Bell Research Group



Matt Booth's Profile

Matt Booth Related seminars and products


Matt’s humor, quick wit, and ability to connect with people creates meaningful attitude changes. Matt has enjoyed getting to share his message throughout the United States and with international audiences around the world.

Matt grew up on a farm in Southwest Wisconsin in the heartland of America. He lives in Dubuque, Iowa on the banks of a small creek that feeds into the mighty Mississippi with his lovely wife Joie and their sons Carter and Graham. Matt enjoys hiking with his family, fishing with his boys and taking his wife out for dinner.

Matt received his undergrad at University of Wisconsin and then graduated with his Master’s Degree in Communication from University of Dubuque. Most recently Matt was awarded the highly esteemed CSP, Certified Speaking Professional. The CSP designation is conferred by the National Speakers Association (NSA) only on those speakers who have earned it by meeting strict qualifying criteria. The letters CSP following a speaker’s name identify that speaker as a speaking professional with a proven track record for understanding and delivering value from the platform. 


Justin Breen's Profile

Justin Breen Related seminars and products

CEO

BrEpic Communications


Justin Breen is CEO of the PR firm BrEpic Communications and author of the No. 1 International Best-Selling Book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Entrepreneurs' Organization, Strategic Coach, Abundance 360 and ProVisors, and he has an incredible global network of visionaries and exceptional businesses.


Jessica Broome Related seminars and products

Owner

Southpaw Insights


Dr. Jessica Broome is a seasoned and dynamic researcher with diverse experience in both qualitative and quantitative methodologies.  Since launching Southpaw Insights (formerly known as Jessica Broome Research) in 2008, Jessica has led results-oriented research for clients including Macy’s, the Federal Reserve, and the American Red Cross. Jessica is a RIVA-trained moderator and holds a PhD in Survey Methodology from the University of Michigan, where she returns every summer to teach Questionnaire Design.


Jim Bryson Related seminars and products

President

20|20 Research


Jim Bryson is the Deputy Commissioner of the Bureau of Parks & Conservation for the State of Tennessee. In that capacity, Jim  manages  Tennessee’s 56 state parks, 85 natural areas, 6 lodges, 9 golf courses, 8 restaurants, 36 campgrounds, 370 cabins and 5 outdoor recreation grant programs. Additionally, the Bureau includes the Division of Natural Areas responsible for protecting endangered plant species and the Division of Archeology responsible for preserving Tennessee’s many ancient archeological sites. The Bureau employs approximately 1100 people full-time with an additional 400 seasonal employees. The Bureau manages approximately 220,000 acres of Tennessee public land.

The mission of Tennessee State Parks is “To preserve and protect, in perpetuity, unique examples of natural, cultural, and scenic areas and provide a variety of safe, quality, outdoor experiences through a well-planned and professionally managed system of state parks.” State parks include historic sites, archeological sites, wilderness areas and resort parks in both rural and urban settings.

Jim also serves as the Founder and Board President of The Joseph School, located in Cabaret, Haiti. The school provides a globally competitive education for  poor and orphaned children in Haiti. The school began in 2015 with 30, 1st grade students in a rental house.  It has added one grade and 30 students each year. In August, school will re-open with 180 students in grades 1–6. In addition to a free education, students receive books, uniforms and two meals a day. Summer nutrition programs assist food-insecure students to maintain health when school is not in session. The market research community has been very active and helpful with The Joseph School over the years. Approximately 50 researchers from around the world have visited The Joseph School and many support the school financially.

Jim was the Founding Chairman of The Sycamore Institute, a non-partisan public policy research center focused on Tennessee state policy and located in Nashville. He continues to serve on its Board.

He is a member of the Nashville Downtown Rotary Club and of First Baptist Church, Nashville where he teaches a weekly Bible study class.

Past service and positions:

  • Founder and President of 20|20 Research (1986-2020)
  • Founding Board member of the Marketing Research Education Foundation (MREF)
  • Board Member of the Marketing Research Association
  • Board Member of the Baptist Standard, a Dallas-based news organization
  • Board member and President of QRCA (3 terms)
  • Tennessee State Senator (4 years).
  • Party nominee for Governor (2006)

Awards

  • Impact Award presented by the Marketing Research Association (2016)
  • Market Research Executive of the Year presented by Research Business Report (2013)

Jim was born in Fayetteville, Arkansas. He graduated from Baylor University and received his MBA from Vanderbilt University. Jim and his wife, Carol, make their home in Nashville, Tennessee. They have four children and two grandchildren, all living nearby.
 


Missy Carvin Related seminars and products

President

New Directions Consulting, Inc.


Missy Carvin is the Manager of Programs and Sales at the Creative Education Foundation. She is also the President of New Directions Consulting, a full-service market research and innovation solutions supplier. Missy is a seasoned Creative Problem Solving facilitator and trainer who has worked across sectors and industries, and who is a key strategic partner in developing the Creative Education Foundation’s youth programs and leadership development programs and activities. Missy represents the 2nd Generation of Creative Problem Solving Institute Leaders, who integrate CPS strategies in her family. Missy is a frequent speaker at the Creative Problem Solving Institute (CPSI), Florida Creativity Conference (FCC), MindCamp (Canada’s Creativity Conference) and the Qualitative Research Consultants Association (QRCA) annual conference. She has worked in the past for two other not-for-profits: Girl Scouts Heart of the Hudson and Historic Hudson Valley, and is an active Girl Scout participant in Orlando, FL. Missy applies her strengths of Activator, Woo, Communication, Strategy, and Positivity to her approach to business, parenting, and life in general. 


Rachel Ceasar Related seminars and products

Researcher

Culture of Health+Tech Consulting


Rachel Carmen Ceasar, PhD, is a medical anthropologist and UX researcher working at the intersection of health, technology, and design. Her work examines how people navigate and negotiate their health and wellbeing. She's the founder of Culture of Health+Tech Consulting, a women-owned research and design firm in Los Angeles that helps people understand culturally-responsive approaches to health and tech issues. Rachel is also a public health researcher and educator at the Department of Preventive Medicine at the USC Keck School of Medicine where she studies why people use cannabis, vaping, and opioids.


Mallory Combemale's Profile

Mallory Combemale Related seminars and products

Co-Founder & Chief Strategist

The Inheritance Project


Mallory Combemale is a Co-Founder of the Inheritance Project, which facilitates transformative trainings and experiences that help communities bridge divides, build trust, and cultivate cultures of belonging.  Mallory has worked with diverse groups including C-Suite executives from Fortune 100 companies, non-profits, city government agencies and start-up founders. Her facilitation experience ranges from working through race relations on college campuses to designing and facilitating highly customized executive workshops on strategy, innovation, and team effectiveness at the Deloitte Greenhouse. 

A Singaporean-French American citizen raised in London, Mallory has always been fascinated with identity and facilitating cross-cultural understanding. She is passionate about empowering leaders with the skills required to lead in a global, diverse, and uncertain future. 


Andy Cooper Related seminars and products

Co-Founder

One Minute To Midnight


Andy has 15 years experience specializing in multi market global Qualitative research. In that time he has worked everywhere from Lagos to Luxembourg, Chengdu to Chicago. Andy's project work has seen him engaging gamers, truckers, TikTokers (and everyone in between)
After over a decade leading projects from the UK Andy moved to New York to head up the One Minute To Midnight Americas office. Andy was a sought after and award winning conference speaker in the UK. His experience included MRS, AQR and BiG events. This will be his first US based conference, and he's very excited to be here.



David Evans, Ph.D. Related seminars and products

Microsoft Corp.


David Evans holds a Ph.D. in social psychology and is a Senior Manager of Customer Research at Microsoft. There he influences the product and brand strategy for the Microsoft 365 portfolio. He is the author of "Bottlenecks: Aligning UX Design with User Psychology" which he has taught at the University of Washington since 2010. David's work on brand memories received Best Paper recognition from ESOMAR at the 2020 Insights Festival.


Sam Evans's Profile

Sam Evans Related seminars and products

Senior Researcher

Fors Marsh Group


Michelle Finzel's Profile

Michelle Finzel Related seminars and products

President

Maryland Marketing Source, Inc.


Michelle Finzel has been saying, “Thank you for calling Maryland Marketing Source. How may I help you?” since she was 8-years-old. As the current President of Maryland Marketing Source, Inc., Michelle leverages her unique perspective of the industry’s development over the past 30 years and embraces the nuanced roles she has to play as a small business owner in her hometown of Baltimore, Maryland in order to provide her clients with the streamlined results and personalized service they appreciate and expect. She also endeavors to ensure her company is an asset to the community by supporting other minority businesses, sponsoring local children’s sports teams, and engaging in projects that directly benefit the State of Maryland. Michelle has been published several times and has presented at several industry- and communications-focused conferences. She currently serves as Chair of the Field Committee for the Qualitative Research Consultants Association (QRCA), has served on the board of the Baltimore Chapter of the American Marketing Association (AMA), and is a member of the Insights Association (IA).


Nikhita Ghugari Related seminars and products

Co-founder & Creative Strategist

Xeno Co-lab


Being a Design Thinker, Nikhita focuses on identifying innovation possibilities through human-centred approach at Xeno. Her keen interest in identifying inter-connections between local culture, evolving societal mindsets and its effect on consumer and business strategies, drives her in building deeper conviction while crafting new innovation opportunities and gauging its social impact for current and future scenarios. Her background in Product Design (graduate diploma from MIT Institute of Design, Pune) comes handy while translating the insights into tangible and implementable solutions.

Nikhita is a design expert with experience in handling, managing and leading product & service innovation cases. Prior to co-founding Xeno, she was a lead strategist at an innovation consulting company; Turian Labs. She has wide experience in design research, innovation strategy and design implementation projects across industries including consumer durables, consumer electronics, automobile, digital services, interior spaces & lifestyle, UI/UX for both global and local clients. She is also proficient in undertaking future trends forecasting, driving & facilitating organisational capability building around Design Thinking & innovation.


Wendy Godfrey Related seminars and products

WestGroup Research


Wendy Godfrey is an accomplished researcher with more than 25 years of experience. Ms. Godfrey has a wealth of experience in consumer and business issues for the financial services industry amassed over a career working in, and consulting with banks. Wendy’s personal interests translate into a passion for working with clients in the non-profit, education, and health and nutrition sectors.  Wendy specializes in brand research, concept and message testing, customer experience tracking, and strategic plan development. Wendy is highly valued for her expertise in designing and moderating focus groups and executive interviews. Co-workers affectionately refer to her as our "Qualitative Queen" and include her as a consultant on their qualitative projects.

Ms. Godfrey was attracted to WestGroup because of our unique philosophy of "one contact from proposal to presentation.” She knows the success of research is in the details and enjoys working directly with her clients throughout the entire process.  Always available and generous with her time, each of Wendy's clients enjoys the illusion that they are her only client.  If you ask someone to describe Wendy, you are guaranteed to hear the words:  professional, responsive, trustworthy, wise and gracious.

Prior to joining WestGroup in 2000, Wendy was an independent research consultant engaged by Bank One, First National Bank & Trust, First Hawaiian Bank and Salt River Project.  Her strong foundation in the financial industry was built by spending 17 years in banking, 13 of those with Bank One/Valley National Bank, where she held management positions in Marketing Research and Sales & Service Management. Wendy holds a BS in Marketing from the University of Arizona. She is a member of the American Advertising Federation (AAF), the Center for Marketing and Opinion Research (CMOR), the Qualitative Research Consultants Association (QRCA), the American Bankers Association, and is an occasional contributor to Bank Marketing Magazine, as well as a frequent lecturer at the Thunderbird School of Global Management. Wendy also has a long history of community involvement, serving on the boards of the Rosson House, University of Arizona Phoenix Alumni group, and Touchstone Behavioral Health. Currently, she is involved with The Board of Visitors, Valley Leadership and New Pathways for Youth.

Wendy is a part owner of WestGroup and serves on the company’s Board of Directors. Wendy and her husband Bill are avid travelers and adventurers and, in recent years, have made trips to the Galapagos Islands, Costa Rica, London, Africa and Italy. Both at airports and on planes she thoroughly enjoys finding time to read every business book ever written.


Ellen Good Related seminars and products

Ellen Good Insurance


During her transition out of the qualitative marketing research world, Ellen became an “early adopter” of the new-at-the-time Life Coaching profession. She completed coaching training with The Coaches Training Institute in 1997 and worked as a career, career change, transition, and retirement coach for about 10 years while winding down her research business. In 2004, she and her husband relocated from Massachusetts back to their home state of Pennsylvania, where Ellen continued to work with a couple of research clients as well as her coaching clients. 

While still living in MA, Ellen was a volunteer for the MetroWest Homecare & Hospice and made a mental note at the time that if she ever needed “a real job”, hospice would be something to consider. After moving to PA, she joined a networking group of healthcare professionals where she met the owner of a relatively new hospice serving Chester County, PA, where she now lived. In 2007, Willow Tree Hospice needed a social worker, and invited Ellen to interview for the job. Although she had received her MSW from St. Louis University in 1977, she had never worked in a traditional social work position. Her MSW stood her in good stead, though, and she loved working for Willow Tree for about 4 years. 
After several unexpected personal losses, Ellen realized she needed to take a break from her role as a hospice social worker. About the same time, her husband was turning 65 and needed to learn about and get signed up for Medicare. When meeting with a young insurance broker, her questions prompted him to ask, “Do you think you’d like to do this? I think you might be good at it.” Ellen decided to give it a try and has now worked as a health and life insurance broker specializing in Medicare since 2011. There is one word people use when they are starting to navigate the waters of Medicare, and that word is “confusing”. Hence, Ellen sees herself as more of an educator for people new to Medicare than a salesperson, but the two go hand in hand.

As an insurance broker, she still has the flexible schedule that she has enjoyed for most of her professional career, and her home in an over-55 community has proved to be a great location for her insurance business. She has been fortunate to be able to build a referral business that has made her the top Medicare salesperson for the field marketing organization that handles her contracts for the past several years.


Kayte Hamilton's Profile

Kayte Hamilton Related seminars and products

Client Partner Director

InsightsNow, Inc.


As a true hybrid researcher, Kayte Hamilton has dabbled in all kinds of research executions, including social media. As a Millennial, she's hyper aware of digital brand and product conversations and the impact they have on consumer decision making. Kayte (as well as Frank) both attended VCU Brandcenter, a Master’s program for advertising in Richmond, VA. Currently she's a Client Partner with InsightsNow, cultivating deep relationships with clients and researchers. 


J. Robert Harris Related seminars and products

President

JRH Marketing Services, Inc.


J. Robert Harris is President of JRH Marketing Services. Established in 1975, it is the oldest and most experienced African-American owned marketing research and consulting firm in the U.S. He has over 55 years of diverse marketing and research experience, including media, packaged goods, business-to-business, international, and ethnic marketing and research assignments from major corporations, agencies, organizations and government ministries.

J.R. has broad experience in multi-cultural and multi-ethnic marketing research and consulting, especially for corporate entities looking to enter, expand, or enhance their business among an increasingly diverse consumer population. He is an experienced qualitative research consultant and has moderated more than 4,000 focus groups, including numerous non-ethnic as well as ethnic-oriented studies among African-Americans, Hispanics, Asians, Native Americans and other minorities across all ages and demographics. 

Harris is a Founding Member and past President of the Qualitative Research Consultants Association (QRCA), and he has been awarded the organization’s Presidents Award for distinguished service. J.R. is also a past Chairman of the Research Industry Coalition, and an elected member of the Market Research Hall of Fame.

When not at his desk, he is probably wandering alone in some remote wilderness. As a backpacker, Emeritus Member of the Explorers Club, and author of “Way Out There: Adventures of a Wilderness Trekker,” Harris gives lectures and presentations to people of all ages and ethnicities, encouraging them to get outdoors and experience all the benefits that being in nature can provide.


Chris Hauck's Profile

Chris Hauck Related seminars and products

Owner

HauckEye


 
For more than 30 years, Chris has honed his research skills across a wide variety of categories - from telecom and IT to consumer packaged goods, hospitality, medical products and consulting.  Undoubtedly influenced by a colorful, exotic upbringing in West Africa, Chris has an almost insatiable desire to explore and stretch his professional range.   Chris recently opened a new consultancy on January 1 2020 dedicated to experiential marketing research.  Research designs are focused on observing consumers behaving in real situations.  He’s also been on both the client side with GTE and the supplier side with a variety of large and small providers, including a firm he started in 2000.  Chris has an BBA and MBA from Texas Christian University in Ft. Worth TX and currently lives in Longmont Colorado.  Chris is currently president of his own company dedicated to experiential research, HauckEye. 


Lauren Isaacson's Profile

Lauren Isaacson Related seminars and products

Market & UX Research Consultant

Curio Research


Lauren Isaacson is a market and user experience research consultant from Vancouver, British Columbia.
She began her career doing research and brand strategy for digital ad agencies in Los Angeles, California, but left that world behind and gravitated towards a career in research after moving to Canada in 2009.

Since then she has been an in-house research team of one for Motion Canada and TELUS Digital, an interim leader of the market research department of BC's hydroelectric utility, a subcontractor for agencies such as Blink, Macadamian, and Applause, and a direct consultant for small start-ups, national organizations, and anything in-between.

Lauren is a big proponent of developing community within the research field on a national and local level by hosting research meetups in her home city and accepting leadership positions with professional organizations for researchers. Lauren is the current chapter co-chair of the Qualitative Research Consultants Association Pacific Northwest Chapter and the former chair of the BC chapter of the Marketing Research and Intelligence Association. She also gives back to her community and environment by doing volunteer work and making donations as a member of 1% for the Planet. 


Chris Kann's Profile

Chris Kann Related seminars and products

President/Owner

CSK Marketing, Inc


Chris Kann has had a 30-year marketing career, beginning in corporate marketing roles, and recently celebrating 20 years as president of CSK Marketing, Inc. Chris has served in many roles for QRCA, including President, Chicago Chapter Co-Chair and 2005 and 2015 Annual Conference Co-Chair. She has been a frequent presenter at the QRCA Annual Conference.

Chris is also a Registered Corporate Coach™ and between 2013 and 2017, was the Host of Mind Body Spirit Living, a lifestyle radio show and podcast with over 200 episodes available on iTunes Podcasts. Chris is the co-founder of the Emotional Awareness App, available for download on the App Store.


Julie Knox, BA Related seminars and products

CEO

Jigsaw Research


 
Julie Knox has over 20 years of research experience, spending most of her career agency side but with stints client side, both as an in-house researcher and as an external consultant. She has divided her time between the UK and US and in 2012, after 6 years with Jigsaw in the UK, she moved back to the US to start up Jigsaw’s operation there.    Julie is a research hybrid, working with expertise across qual or quant approaches. She has taken a leading role in introducing Jigsaw’s WhatsApp approach to new markets, and has significant experience using this tool. 


Ellen Kolsto Related seminars and products

Design Principal

ibm


Ellen Kolstø has been conducting user and consumer research for 18+ years. She started her journey as a Strategic Planner for agencies such as Mullen and GSD&M. In 2012 she moved to market and product research heading up qualitative research in North America for System 1 Group (formerly BrainJuicer). Ellen joined IBM in 2016 where she spent two years focused on understanding teams that develop AI. In 2018, she was appointed Design Principal within IBM Research to lead user research on emerging technology experiences, including IBM Quantum. Currently she is working on understanding visionary use of cloud environments to support software applications.  Ellen’s work at IBM has defined new user groups, identified crucial gaps in product experiences and given teams direction for product development to meet future-facing user and market needs.


Judy Langer Related seminars and products

President

Langer Qualitative


Executive Director, the Center for Learning and Living, Inc., a non-profit school for people 55+, for 5 years. Planning the course program with a wide range of classes on politics, other current events, societal legal issues, history, literature, the arts, etc. with volunteer teachers; attend all/most classes; supervise 2 administrative assistants; plan marketing efforts; oversee the website (clandl.org). Planned the transition to online classes during the pandemic, with training for teachers and students. Head the board and its meetings. Class sizes vary from small (about 12) to large (for us, up to 80); we’re small enough that everyone gets to know one another. Interaction is encouraged – Q&A, comments.

QLR skills play several roles: deciding what types of courses will interest our students; writing course descriptions, with a background in working on concept statements; developing marketing ideas; moderating/helping to moderate class discussions (posing questions, dealing with talkative students, encouraging more people to participate).

CL&L started in 1994 at Marymount College, is now an independent organization affiliated with the College. I became a student, was asked to join the board, had no plans to play a leadership role but the executive director stepped down and a volunteer was needed.


Pam Goldfarb Liss's Profile

Pam Goldfarb Liss Related seminars and products

President/Big Brain

LitBrains-Igniting Ideas!


With 20-plus years of experience in qualitative market research, Pam has talked to consumers about everything from soda pop, cows, toys and home appliances to video games, diabetes meters, shopping and technology.  She is president and ‘big brain’ of her qualitative research firm, LitBrains-Igniting Ideas! Pam is an avid speaker, writer and teacher on the best practices of moderating. A creative moderator who prides herself on being adept at a variety of methodologies and projective tools, Pam just recently presented to her qualitative research colleagues on new approaches to projective exercises for online and in person qualitative research events entitled ‘Primp Up Your Projectives’. She teaches a course at RIVA Market Research Institute on advanced moderating with kids and teens. With COVID-19 quickly moving our qualitative world to the online methodologies Pam has enjoyed doing for more than a decade, she is very exicted to move her RIVA course ‘Moderating with Kids and Teens’ online this fall. Pam is also on the board of directors of the Qualitative Research Consultants Association whose mission is to ensure the ongoing professionalism of qualitative research. After more than a decade living in New York and Washington DC, Pam currently lives back in her hometown of Minneapolis with her husband and pre-teen daughter.  


Karen Lynch's Profile

Karen Lynch Related seminars and products


Karen is an active member of the Qualitative Research Consultants Association (QRCA) with "Advance" status, currently serving as Chair of the Creativity & Innovation Special Interest Group and working as a Feature Editor for QRCA Views. She really is passionate about creativity & innovation: in 2016, the Next Gen Marketing Research group and WIRe (Women in Research) presented her with the Disruptive Innovator Award for her co-creation of a new qualitative research method. 
  
When Karen isn’t researching, she’s writing. Her work has appeared online and in print magazines, in mainstream publications (e.g. SELF, Parents, Parenting, and Wine Enthusiast), lesser known websites (e.g., HealthDigest, Gaiam, and PureHealthLiving) and several Chicken Soup Anthologies. In 2013, she won a Communicator's Award of Excellence, presented by the Academy of Interactive & Visual Arts, for excellence in marketing and communications.


Jyo Maan Related seminars and products


Jyo Maan is an agile coach/facilitator and innovation leader who creates a deep sense of self and community by co-designing cultures of belonging through emergent facilitation, social innovation, and leadership development. She is a HCD thinker and emergent facilitator who received her MBA from the University of Iowa and an MS in computer science from the University of North Dakota.   As a woman of color who has a deep understanding of the value of inclusion and belonging in organizational success, Jyo coaches organizations through their transitions with high levels of engagement, empathy and creativity. Jyo is ever curious and finds inspiration in people, food, travel, and dance. In leisure, she likes to bring out the ingredients from her pantry, refrigerator and freezer to experiment for what may be a possible creation of innovation in cooking for her family of friends.


Priscilla McKinney's Profile

Priscilla McKinney Related seminars and products

CEO

Little Bird Marketing


 

Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System - a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don't give her caffeine. She doesn't need it.



Susan Newhouse's Profile

Susan Newhouse Related seminars and products

Principal

Susan Newhouse & Associates, LLC


A dynamic facilitator who harnesses the power of human connection, Susan applies principles of Creative Problem Solving, Design Thinking, Multiple Intelligences Theory, and Improv to disrupt ordinary thinking and create breakthrough for individuals, teams and organizations. For the past 20 years, she has facilitated and moderated hundreds of cutting-edge innovation sessions for Fortune 500 Companies and designed facilitation training programs which she has delivered around the globe. Susan received her degree in Communications from the University of Illinois, studied improv at Josephine Forsberg’s Players Workshop of the Second City, and has received certifications in LEGO® SERIOUS PLAY® Methods, FourSight™ Creative Thinking System, and InviteChange’s Credentialed Coach Pathway. She has also taught at several international creativity conferences, including the Creative Problem Solving Institute, Florida Creativity Weekend and ACRE/EDU in South Africa. 
 


Katrina Noelle's Profile

Katrina Noelle Related seminars and products

President/Co-Founder

KNow Research/Scoot Insights


 
Katrina has worked tirelessly over her 17+ years in research to build a female-focused, full-service qualitative consultancy which specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. She is proud to have made KNow Research one of the newest, certified members of the Women’s Business Enterprise National Council (WBENC). Gaining an overall picture of a consumer’s world is a key factor to Katrina’s and her company’s success. Over the years, she has developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with respondent’s lives. Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association and ESOMAR.


Tonise Paul's Profile

Tonise Paul Related seminars and products

Chairwoman

Energy BBDO


Prior to her role as Chairman in 2020, Tonise was CEO of the agency for an unprecedented 24 years. She continually reinvented the company through profound industry changes to where it is today as a leading-edge creative organization with an unrelenting focus on energizing people and brands.

The agency’s brand defining work has been recognized the world over, with best in class recognitions from Cannes Lions, Clios, Effies, APG, WARC Effectiveness and countless more.

She is a passionate advocate for the underserved, especially women and children, serving on the boards of the U.S. Fund for UNICEF, Rush University Medical Center and Off the Street Club. She has just completed two years as Chairman of the Board for the Executives’ Club of Chicago. 


Bruce Peoples Related seminars and products

Owner

Peoples Marketing Insights


Bonnie Perry Related seminars and products

President

Bonita L. Perry Associates


Professional Experience:

Adjunct Professor, Wharton School, University of Pennsylvania, 2012 – present
Teach: Business Communication and Crisis Management

Debate Coach, Harriton High School Lower Merion School District, Ardmore, PA – 1998 - present

Communications Consultant, Qualitative Researcher, and Focus Group Moderator 
To: Business, Educational Institutions, and Non-Profit Organizations.  
Bonita L. Perry Associates, Wynnewood, PA – 1981 to present

Director, Qualitative and Communications Research.
Booz, Allen, and Hamilton (National Analysts Division), Philadelphia, PA – 1971 – /1980


Professional Associations

  • Pennsylvania High School Speech League, Current District Chair.
  • Qualitative Research Consultants Association, (QRCA), Past Chapter Chair & National Board Member.         
  • Philadelphia Forum of Executive Women, Past Board Member.

Community Service:

  • Judge of Elections, Montgomery County, 2008 to present.
  • Bridlewild Trails Association, Environmental Group, Board member and President, 2006- present.
  • North Ardmore Civic Association, Past President and Current Board Member, 1995 – present.

Personal Accomplishments and Awards:

  • Women’s Extemporaneous Speaking State Champion, State of Michigan.
  • Novice Debate National Champion, Wayne State University.
  • Outstanding Alumna Award, Michigan State University.
  • Distinguished Alumna Award, DSR-TKA, Society of Collegiate Debaters.
  • Ardmore, PA -  YMCA Volunteer of the Year Award.


Maria Puras's Profile

Maria Puras Related seminars and products

Founder & Chief Insights Strategist

Insight Marketing Touch


Mari Puras, MBA & Founder & Chief Insights Strategist of Insight Marketing Touch, has over 25 years of experience in marketing and marketing research in the USA, Caribbean, and LATAM. She is committed to supporting organizations in transcending business as usual. Mari is also a marketing consultant, life coach, and mother of three.


Swar Raisinghani Related seminars and products

Co-Founder & Design Lead

Xeno Co-lab (Xeno Innovation Consultancy LLP)


Swar drives the design process at Xeno facilitating the translation of user insights into actionable strategies for design solutions. She works at the intersection of service design, human-centred research and social innovation. Her stubborn optimism coupled with her background in social innovation fuel her ambition to explore the potential for creating a positive social impact through every project.    She has worked in Mumbai, New York and Stockholm over the past few years and enjoys working in new places to learn about diverse cultures and people. Prior to founding Xeno, she worked with Veryday (part of McKinsey design) where she worked across industries including finance and automotive with a large part of experience focused in healthcare. She has a breadth of experience ranging from conducting research globally, to helping companies identify customer-centric services to customer-centric capability building for companies. She has earned a master's degree in Design for Social Innovation from School of Visual Arts, New York and holds a graduate diploma in Graphic Design from MIT Institute of Design, Pune.


Rodrigo dos Reis Related seminars and products

Founder

Zeitgeist


Rodrigo dos Reis is an enthusiastic big picture thinker who is constantly focused on the future. In his 15+ years of experience with several perspectives of market research, he’s built a reputation of providing innovative solutions to address business issues through research, as well as supporting the implementation of consumer-centered initiatives. His experience working with consumer trends gives him a global perspective on consumer culture. He founded Zeitgeist, an innovation-oriented market research company, in 2011 and has worked with a wide range of categories in local, regional and international studies.


Joel Reish's Profile

Joel Reish Related seminars and products

Research Manager

Cox Automotive Inc.


Michele Ronsen's Profile

Michele Ronsen Related seminars and products

Founder

Curiosity Tank


Michele Ronsen is the founder of Curiosity Tank, a consulting and education firm that conducts and teaches design and user research to people and corporations around the world. 

Michele's classes, corporate training sessions and workshops, are inspired by working with Fortune 500s and start-ups for more than twenty years.


Paula Rosecky's Profile

Paula Rosecky Related seminars and products

Consumer Insights Consultant | Coach

Paula Rosecky & Company


 
Paula Rosecky is a Mindset & Leadership Coach and Independent Facilitation Consultant in Seattle. She regularly facilitates community listening sessions and conducts personal and professional development workshops online. She specializes in helping high-achieving daughters of immigrants and professional bilinguals to build the confidence they need to make a career change or ask for the next raise! She has a knack for helping those around her reach their full potential by inspiring gradual, positive change. Paula received her MBA from the Rochester Institute of Technology through the U.S. Business School in Prague, has a bachelor’s degree in sociology from the University of Wisconsin-Madison and is a certified coach through The Life Coach School. She has 20+ years of client side and service side experience in qualitative market research methods in advertising, multicultural research, ethnography and UX. She lives in Ballard, WA with her husband and 2-year-old Russian Blue, Zümer.



Paitra Russell's Profile

Paitra Russell Related seminars and products

Principal Researcher

Philip Reese LLC


Trained in cultural anthropology at Harvard and the University of Chicago, Paitra has more than two decades of experience studying consumers’ lives, attitudes, activities, and environments.

After earning her PhD, she built and managed a successful in-context research practice for a Fortune 200 company, representing the voice of the consumer to senior leadership, brand managers and product developers. She is a seasoned and talented facilitator of interactions with consumers and an adept trainer for management teams in the art and science of observational research.

Paitra is passionate about understanding human experiences. When she’s not hanging out with consumers, you’ll find her reading sci-fi, writing creative nonfiction, or playing card games with her sons and husband.


Mary Sorber's Profile

Mary Sorber Related seminars and products

Principal

Practical Insights


Mary Sorber is the founder of Practical Insights, a boutique research consultancy, and currently works in-house at Wells Fargo as a Principal XD Researcher. She specializes in insight generation through qualitative methods and has a particular passion for making technology useful for people. She has worked for leading technology companies including Cisco, Autodesk, Intuit and Google. The opinions expressed here are her own.


Janet Standen's Profile

Janet Standen Related seminars and products

Co-Founder

Scoot Insights


Janet is an ever curious insights activator with over thirty years experience in strategy, innovation and qualitative research. A Co-Founder of Scoot Insights in 2014, focused on highly interactive and fast turnaround qualitative research that answers core business questions with high stakeholder involvement to merge their expertise with audience insights in real time.


Lisa Strick's Profile

Lisa Strick Related seminars and products

Chief Idea Officer

The Idea Bungalow


Lisa Strick, Chief Idea Officer of The Idea Bungalow, empowers growth-oriented organizations to envision and invent the future. A gifted insights & innovation professional, Lisa has an impressive track record across many categories leading global giants such as Unilever, PepsiCo, Bimbo, LeapFrog, Avery-Dennison, Maybelline, and Bayer on how to disrupt the marketplace with compelling new product and service offerings. A respected author and instructor, and a sought-after speaker and facilitator, Lisa is often engaged to share her bespoke approaches to research design, strategic visioning workshops, creativity training, trend experience journeys, co-creation sessions and innovation processes that deliver breakthrough results.


Julia Strohm Related seminars and products

Southpaw Insights


Julia is a seasoned researcher with over 20 years of experience conducting qualitative and quantitative insights work among both consumer and professional audiences, with a focus in business-to-business research for the financial, health care and public policy sectors. From 1999-2009, Julia worked for Applied Research + Consulting, where she conducted both qualitative and quantitative research for a range of clients, including The College Board; CBS Evening News; Jones New York; Ginnie Mae; and Condé Nast, among many others. She has a B.A. in English from Yale University and is a teacher of Buddhist meditation practice for the Kadampa Meditation Center in NYC.


Laurie Tema-Lyn Related seminars and products

Founder, President

Practical Imagination Enterprises


Laurie Tema-Lyn has been a creative catalyst and qualitative researcher for decades, also having started her career in advertising. She began doing qual when a client asked if she could apply the creative approaches she used with client teams for product innovation to their consumer learning. Hence, she began designing co-creation programs that “violated” many traditional rules of market research. Today her practice reflects a great diversity of research methods and clients. Laurie is a member of QRCA’s Board of Directors and the author of Stir It Up! Recipes for Robust Insights & Red Hot Ideas.


Susan Thornhill Related seminars and products

President

Thornhill Associates


Joeffrey Trimmingham's Profile

Joeffrey Trimmingham Related seminars and products

Philip Reese LLC


Joeffrey’s approach to consulting is grounded in his training in mathematics at Northwestern University, industrial design at the University of Illinois Chicago, and more than two decades of entrepreneurship and advisory experience.

After completing his master’s degree, he built an award-winning design and branding agency. The company served more than 200 clients including small businesses, nonprofits, and Fortune 500 companies. Joeffrey works as an advisor to business leaders, helping them to uncover opportunities to improve their results.

Joeffrey loves great design and music. He enjoys traveling to new spots, binge-watching thought-provoking series and playing card games with his sons and wife.


Michael Tucker's Profile

Michael Tucker Related seminars and products

MR Moderator and Consultant


Anya Zadrozny's Profile

Anya Zadrozny Related seminars and products

Founder

AnyaZMedia


Anya has more than 15 years of experience as a videographer, producer and editor. She has produced projects worldwide for MTV, Vh1 and CMT Radio and now owns her own video production company. Anya is also a qualitative researcher, so is able to troubleshoot video issues from both sides of the coin. She's worked on projects and given advice to researchers for projects with video budgets in the low $100s to through the $30,000 mark. Anya is currently working on her first documentary.

 


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