Total Credits: 1 Advance Credits
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
|Slides (164.7 KB)||Available after Purchase|
Roben Allong is founder and CEO of Lightbeam Communications a market research and strategy boutique firm. With over a decade of marketing research, strategy development, and consumer trend analysis expertise, Roben is a veteran conductor of B2B and B2C in-person and online research methodologies. She is the 2021-2022 President of QRCA (Qualitative Research Consultants Association)- Co-Founder of the QRCA Diversity, Equity and Inclusion Task Force. She has also presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as written various recent articles on consumer trends and research.
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