Total Credits: 1 Advance Credits
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
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With 20-plus years of experience in qualitative market research, Pam has talked to consumers about everything from soda pop, cows, toys and home appliances to video games, diabetes meters, shopping and technology. She is president and ‘big brain’ of her qualitative research firm, LitBrains-Igniting Ideas! Pam is an avid speaker, writer and teacher on the best practices of moderating. A creative moderator who prides herself on being adept at a variety of methodologies and projective tools, Pam just recently presented to her qualitative research colleagues on new approaches to projective exercises for online and in person qualitative research events entitled ‘Primp Up Your Projectives’. She teaches a course at RIVA Market Research Institute on advanced moderating with kids and teens. With COVID-19 quickly moving our qualitative world to the online methodologies Pam has enjoyed doing for more than a decade, she is very exicted to move her RIVA course ‘Moderating with Kids and Teens’ online this fall. Pam is also on the board of directors of the Qualitative Research Consultants Association whose mission is to ensure the ongoing professionalism of qualitative research. After more than a decade living in New York and Washington DC, Pam currently lives back in her hometown of Minneapolis with her husband and pre-teen daughter.
|For more than 30 years, Chris has honed his research skills across a wide variety of categories - from telecom and IT to consumer packaged goods, hospitality, medical products and consulting. Undoubtedly influenced by a colorful, exotic upbringing in West Africa, Chris has an almost insatiable desire to explore and stretch his professional range. Chris recently opened a new consultancy on January 1 2020 dedicated to experiential marketing research. Research designs are focused on observing consumers behaving in real situations. He’s also been on both the client side with GTE and the supplier side with a variety of large and small providers, including a firm he started in 2000. Chris has an BBA and MBA from Texas Christian University in Ft. Worth TX and currently lives in Longmont Colorado. Chris is currently president of his own company dedicated to experiential research, HauckEye.|
Roben Allong is founder and CEO of Lightbeam Communications a market research and strategy boutique firm. With over a decade of marketing research, strategy development, and consumer trend analysis expertise, Roben is a veteran conductor of B2B and B2C in-person and online research methodologies. She is the 2021-2022 President of QRCA (Qualitative Research Consultants Association)- Co-Founder of the QRCA Diversity, Equity and Inclusion Task Force. She has also presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as written various recent articles on consumer trends and research.
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