Total Credits: 1 Advance Credits
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
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With 20-plus years of experience in qualitative market research, Pam has talked to consumers about everything from soda pop, cows, toys and home appliances to video games, diabetes meters, shopping and technology. She is president and ‘big brain’ of her qualitative research firm, LitBrains-Igniting Ideas! Pam is an avid speaker, writer and teacher on the best practices of moderating. A creative moderator who prides herself on being adept at a variety of methodologies and projective tools, Pam just recently presented to her qualitative research colleagues on new approaches to projective exercises for online and in person qualitative research events entitled ‘Primp Up Your Projectives’. She teaches a course at RIVA Market Research Institute on advanced moderating with kids and teens. With COVID-19 quickly moving our qualitative world to the online methodologies Pam has enjoyed doing for more than a decade, she is very exicted to move her RIVA course ‘Moderating with Kids and Teens’ online this fall. Pam is also on the board of directors of the Qualitative Research Consultants Association whose mission is to ensure the ongoing professionalism of qualitative research. After more than a decade living in New York and Washington DC, Pam currently lives back in her hometown of Minneapolis with her husband and pre-teen daughter.
A rogue moderator focused on the global cultural zeitgeist, Roben Allong is an innovative researcher with in-depth knowledge of consumer trends across a broad spectrum of brands and industries. As principal of Lightbeam Communications, Roben works with a variety of high profile clients and she can often be found at the latest culture events exploring the influence and impact of pop culture and emerging consumer movements. Her empathetic curiosity about people always makes for energetic, in-depth conversations and insightful analysis.
As chair of the QRCA New York Metro Chapter, Roben has launched several new programs during her tenure, most recently the QRCA Modern Mastery Series providing developmental education for new moderators. She is also chair of the QRCA Content Committee and editor of the Business Matters Section of VIEWS magazine.
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