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Roben Allong

CEO

Lightbeam Communications (M\WBE)


Roben Allong is founder and CEO of Lightbeam Communications, a market research and strategy boutique firm, based in New York City. Lightbeam is known for its unique cultural approach and perspectives. With over a decade of marketing research, and strategy development, as well as consumer culture and trend analysis expertise, she is an expert conductor of B2B and B2C in-person and online research methodologies.

She is an expert in brand positioning and communications, as well as, new product development, category mapping, and market exploration across a wide range of industries. Roben employs cultural intelligence to decipher and decode organization stakeholder and consumer attitudes and behavior. She is often described by her colleagues as the Oprah of the focus room. Her empathetic curiosity and cultural savvy always make for sensitive, yet energetic in-depth interviews and insightful analysis.

She is a past President of QRCA (Qualitative Research Consultants Association), Co-Founder of its Diversity, Equity, and Inclusion Task Force. Roben has also been recognized as a 2024 Insights Association Laureate—a lifetime designation of distinction in the fields of market research, consumer insights, and data analytics. Roben has also moderated panels and presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as published articles on culture, consumer trends, and inclusive research methodologies.


Some of her published work include:
One Size Doesn’t Fit All: Post COVID Implications for Marketers and Market Research

Do You K.N.O.W Today’s BIPOC consumer?

Understanding Cultural Insights: The New Next Consumer Normal

The Rise of Cultural Empathy and its Implications for Marketing Research and Marketers
 

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   129
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

Inclusivity Is Messy: A Panel of Experienced Moderators Spill the Tea on Inclusive Moderating


Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Pam Goldfarb Liss |  Chris Hauck |  Roben Allong
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respon...
Price:
$30.00 - Non-Member Price

Product Type
On Demand

Intent vs. Impact: Understanding the Business of Inclusivity


Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Speaker(s):
Roben Allong
Duration:
34 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?
Price:
$20.00 - Non-Member Price

Product Type
Program

From Start to Finish: Managing Qualitative Research with Confidence


Total Credits: 10

Average Rating:
   22
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Roben Allong |  Jeff Walkowski |  Jay Zaltzman |  Kristin Ameruoso |  Susan Sweet |  Michael Collins |  Jo Ann Hairston |  Bruce Hutchison |  ....
Duration:
5 modules, 10 hours of learning (2 hours each)
Short Description:
This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and...
Price:
$399.00 - Non-Member Price

Product Type
Webinar

Module 5 - From Start to Finish: Managing Qualitative Research with Confidence


Total Credits: 2 Advance Credits

Average Rating:
   22
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Bruce Hutchison |  Roben Allong
Duration:
2 Hours
Short Description:
This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background an...
Price:
$125.00 - Non-Member Price
Date:

Thu, Oct 24, 2024 - 11:00am to 01:00pm CDT


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