Roben Allong is founder and CEO of Lightbeam Communications a market research and strategy boutique firm. With over a decade of marketing research, strategy development, and consumer trend analysis expertise, Roben is a veteran conductor of B2B and B2C in-person and online research methodologies. She is the 2021-2022 President of QRCA (Qualitative Research Consultants Association)- Co-Founder of the QRCA Diversity, Equity and Inclusion Task Force. She has also presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as written various recent articles on consumer trends and research. |
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