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Roben Allong

CEO

Lightbeam Communications (M\WBE)


Founder and CEO of Lightbeam Communications Corp., Roben started a boutique research firm in New York City to provide evidence-based, more culturally relevant, on-trend solutions for brands and public sector entities.

Lightbeam’s clients tap her in-depth knowledge, research expertise, and deep understanding of the influence of social and cultural movements of previous decades on consumer attitudes, and behaviors to help them meet and exceed business objectives. She is an outspoken advocate of helping brands develop a competitive edge and be more inclusive by using cultural insights as effective soft power diplomacy.

As a former international senior music business executive, Roben Co-Chaired Global Music Committee Conferences responsible for strategic creative product development and marketing around the globe. Today, she is hailed by colleagues as the “Oprah” of the focus room and has presented research findings on emerging social and cultural trends at several distinguished organizations such as the Fashion Institute of Technology, University of San Francisco, and New York University as well as various industry conferences.

Most recently, Roben is a former President of QRCA and her compelling articles have been featured on both Quicks and Greenbook annual Editors' lists.

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   127
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

Inclusivity Is Messy: A Panel of Experienced Moderators Spill the Tea on Inclusive Moderating


Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Pam Goldfarb Liss |  Chris Hauck |  Roben Allong
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respon...
Price:
$30.00 - Non-Member Price

Product Type
On Demand

Intent vs. Impact: Understanding the Business of Inclusivity


Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices
Speaker(s):
Roben Allong
Duration:
34 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?
Price:
$20.00 - Non-Member Price

Product Type
Program

From Start to Finish: Managing Qualitative Research with Confidence


Total Credits: 10

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Roben Allong |  Jeff Walkowski |  Jay Zaltzman |  Kristin Ameruoso |  Susan Sweet |  Michael Collins |  Jo Ann Hairston |  Bruce Hutchison |  ....
Duration:
Five-Part Course - 2 hour sessions each
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and...
Price:
$399.00 - Non-Member Price

Product Type
Webinar

Session 5 - From Start to Finish: Managing Qualitative Research with Confidence


Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Bruce Hutchison |  Roben Allong
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and...
Price:
$125.00 - Non-Member Price
Date:

Thu, Oct 24, 2024 - 11:00am to 01:00pm CDT


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