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Susan Sweet


Sweet Insight Group

Susan Sweet is a passionate qualitative researcher and strategist, focused on illuminating insights and making the research process fun for both clients and participants. For the past 20+ years she has been working to keep research as real-world as possible, mixing traditional and novel techniques for clients all over the globe. Susan co-chairs QRCA’s Industry Relations Committee, is a winner of the Maryanne Pflug Spirit Award, and mentors young researchers through WIRe. Curiosity, Optimism, Collaboration and a healthy dose of Fun fuel her life and work.