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Susan Sweet

Sweet Insight Group

Susan Sweet is a passionate qualitative researcher and strategist, focused on illuminating insights and making the research process fun for both clients and participants. For the past 20 years she has incorporated both traditional and innovative research methods, continually working to keep research as real-world as possible, using ethnography and online/mobile immersion when possible. Susan has a BA in Journalism & Mass Communication from Drake University, and is a RIVA-trained moderator. She has served two terms on the board of the Qualitative Research Consultants Association, currently co-chairs QRCA’s Industry Relations Committee and is a winner of the Maryanne Pflug Spirit Award. Curiosity, Authenticity and Optimism fuel her life and work.