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Bruce Hutchison


State Farm

Bruce Hutchison is both an avid qualitative and applied ethnography researcher, plus brings a history of senior marketing officer experience to his work. Today, he leads a team of mixed methods researchers at State Farm headquarters in Bloomington, IL, that is focused on informing projects for innovation teams and executive leadership across the enterprise. Bruce is an enthusiastic advocate for actionable research and has had the privilege of launching and building national brands, products, and services throughout his career.