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Live Event

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Mandie Fox
Duration:
2 hours
Location:
Waltham, Massachusetts
Short Description:
Please join us for an action-packed couple of hours of the “Powerful Ps” – in person! This will be a great opportunity for both experienced moderators to tune up their skills and newer researchers to get exposed to expert training. We’ll discuss: • Productive Probing – how to best ask non-leading follow up questions, and confirm your understanding without parroting back • Practicing and Perfecting your Projectives – some new ways to get respondents to open up, and how to translate some tried and true in-room projective techniques to the online space • Painful Participants – swap stories about dealing with difficult respondents, and what we did to put them in their place Please come prepared to learn and to share! Lunch will be included, provided by our host Fieldwork Boston. Fieldwork, 890 Winter St, Suite 130, Waltham, MA 02451
Price:
$20.00 - Non-Member Price
Date:

Fri, Sep 13, 2024 - 12:00pm to 02:00pm EDT

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Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
3 Hours
Location:
San Francisco, California
Short Description:
Gain practical insights in conducting qualitative studies with Black, LatinX, Asian, and LGBTQ individuals from our expert panel. Mickey Hill (Advanced Insights), Vivianne Hiriart (VHR Qualitative Insights), Joyce Ng (Springboard Market Research) and Patrick O’Neal (Dialogue, Inc.) will share insights on recruiting and moderating with multicultural individuals.
Price:
$50.00 - Non-Member Price
Date:

Fri, Sep 13, 2024 - 10:00am to 01:00pm PDT

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Webinar

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
1 Hour 30 Minutes
Short Description:
Gain practical insights in conducting qualitative studies with Black, LatinX, Asian, and LGBTQ individuals from our expert panel. Mickey Hill (Advanced Insights), Vivianne Hiriart (VHR Qualitative Insights), Joyce Ng (Springboard Market Research) and Patrick O’Neal (Dialogue, Inc.) will share insights on recruiting and moderating with multicultural individuals.
Price:
$40.00 - Non-Member Price
Date:

Fri, Sep 13, 2024 - 10:30am to 12:00pm PDT

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Live Event

Total Credits: 6 Advance Credits

Average Rating:
Not yet rated
Categories:
Communication |  Moderating/Facilitation |  Research Design
Speaker(s):
Susan Newhouse |  Marta Villanueva |  Chris Kann
Duration:
5 Hours 45 Minutes
Location:
Chicago, Illinois
Short Description:
Have you fully unleashed your creative potential? We were all born inherently creative, but everyone’s creativity looks a little different. Imagine unlocking a wellspring of creativity not just within yourself, but in everyone around you. We invite you to embark on a journey where we explore the unique creative spark that lives in each of us. Together, we'll dive into what makes creativity flourish, not just in ourselves, but in our colleagues, clients, and respondents. Through dynamic creative techniques, innovative problem-solving methods, and a celebration of each other’s strengths, we'll show you how to ignite collective creativity that leads to extraordinary outcomes. Join us to discover how harnessing the power of "we" can transform your creative potential and those around you.
Price:
$75.00 - Non-Member Price
Date:

Fri, Sep 27, 2024 - 09:45am to 03:30pm CDT

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On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   3
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Speaker(s):
Peter Totman
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jun 21, 2024
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
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On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Original Program Date:
May 10, 2024
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Mar 15, 2024
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Mar 08, 2024
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Price:
$75.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Jan 12, 2024
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Price:
$75.00 - Non-Member Price
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