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Jeff Syroney

Vice President of Innovation + Story

Wonderlust Collective, Inc.

Jeff Syroney is a seasoned facilitator and strategist with extensive national and international experience across a broad range of qualitative methodologies. He possesses a unique talent set that combines an early career in theatre, storytelling, and improvisation with 15+ years of corporate marketing experience. This marriage of art and strategy produces customized research solutions that meet the consumer where they are.

Jeff revels in research among targets traditionally considered “difficult to speak to” including teens, children, and men. He brings a spirit of creativity, flexibility, and sense of humor to his work with clients and consumers.

Jeff is a sought-after speaker, sharing inventive approaches to incorporating creativity into traditional research. He is the recipient of multiple industry awards celebrating his entrepreneurship and innovation. Prior to his career as a researcher, he served as the Founding Managing Editor of Soapbox, an online publication dedicated to highlighting and promoting the region’s talent, technology, diversity, culture, and business. He also co-founded the Cincinnati Fringe Festival, an annual twelve-day celebration of art, innovation, and creativity now celebrating its 20th anniversary.

Product Type
On Demand

Qcast - Breaking The Norm: Immersive Qualitative Research + Experiential Deliverables

Total Credits: 1 Advance Credits

Average Rating:
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Analysis & Reporting |  Research Design |  Moderating/Facilitation
Jeff Syroney
1 hour
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be fo...
$25.00 - Non-Member Price

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