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UPCOMING EVENTS

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Qually Talk (June): Berlin Worldwide Conference Recap

Thu, Jun 19, 2025 - 10:00 AM to 11:00 AM PDT

Dean Stephens |  Pascal Patenaude |  Paul Kingsley-Smith |  Martha Hayward

Total Credits: 0 Advance Credits

Webinar
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June Coffee Chat | DC Chapter

Fri, Jun 20, 2025 - 9:00 AM to 9:45 AM EDT

Total Credits: 1 Advance Credits

Webinar
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June BizDev Mastermind Meeting

Fri, Jun 27, 2025 - 9:00 AM to 10:00 AM PDT

Total Credits: 0 Advance Credits

Webinar
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Qcast - AI Isn’t Taking Your Job - It’s Changing It: The Evolving Role of Qualitative Researchers

Wed, Jul 09, 2025 - 11:00 AM to 12:00 PM CDT

Yogesh Chavda

Total Credits: 1 Advance Credits

Webinar
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AI Persona Agents: The Tool You Should Be Using | Pharma/Healthcare SIG

Thu, Jul 10, 2025 - 1:00 PM to 1:45 PM EDT

Jason Kramer, BA

Total Credits: 1 Advance Credits

Webinar

Showing 1 to 5 of 9 entries

All Courses


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Speaker(s):
Jason Kramer, BA
Duration:
45 Minutes
Short Description:
Curious about AI but unsure how it fits into market research? This session unpacks the real value of AI Persona Agents—agents that are trained to represent a segment or persona. You'll get a practical crash course on where these tools shine, where they fall short, and how they can improve our human-based research. We’ll share best practices for working with AI-generated persona agents, and walk through a detailed case study from a project that shows how one MedTech company built and used an AI-generated physician persona.
Price:
$0.00 - Non-Member Price
Date:

Thu, Jul 10, 2025 - 1:00 PM to 1:45 PM EDT



Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Yogesh Chavda
Duration:
1 Hour
Short Description:
AI isn’t taking the jobs of qualitative researchers—it’s transforming them.
Price:
$0.00 - Non-Member Price
Date:

Wed, Jul 09, 2025 - 11:00 AM to 12:00 PM CDT



Total Credits: 9 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Amy Basile |  Zontziry Johnson |  Jonathan Schneider |  Emily Breay |  Silvana di Gregorio |  Justin Hendricks |  Karin McCutcheon |  ....
Duration:
3 hours per day
Short Description:
Join us for three fast-paced, high-impact virtual days focused on the tools, trends, and tech reshaping qualitative research. From AI-powered moderation to hands-on workflow hacks, this is your chance to explore what’s new, what’s next, and what’s actually working in the field.
Price:
$150.00 - Non-Member Price
Date:

Tue, Jul 29, 2025 - 10:00 AM to Thu, Jul 31, 2025 - 1:00 PM CDT

Schedule at a glance


Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Speaker(s):
Dean Stephens
Duration:
1 Hour
Short Description:
These 'Water Cooler Talks' will be an open forum to discuss anything that's on your mind related to our industry, our jobs, our companies, and how to balancing all of it! Join us for our inaugural 'Qual Water Cooler Talk' on July 17th, 2025.
Date:

Thu, Jul 17, 2025 - 10:00 AM to 11:00 AM PDT



Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting |  Professionalism |  Project Management
Duration:
1 Hour
Short Description:
*Join Us for our June Meeting* Don't miss your chance to be part of this exclusive Mastermind Group. Space is limited, so register now to secure your spot.
Date:

Fri, Jun 27, 2025 - 9:00 AM to 10:00 AM PDT



Total Credits: 0 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Consulting
Speaker(s):
Dean Stephens |  Pascal Patenaude |  Paul Kingsley-Smith |  Martha Hayward
Duration:
1 Hour
Short Description:
Qually Talks are back! Join us for our inaugural relaunch of Qually Talks. Qually Talks are designed to bring value to QRCA members in the form informal conversations around topics we care about. Each Qually Talk will be centered around a specific topic. Speakers and panelists' presentations will be brief and the focus will be on a lively back-and-forth conversation. Our first Qually Talk will be a Recap of the 2025 Berlin Worldwide Conference. Attendees of the conference will share their insights and learnings with those of us who didn't attend. Each attendee will share a brief recap of their own personal take-aways so that we can benefit from some of their interpretation of the presentations in Berlin.
Date:

Thu, Jun 19, 2025 - 10:00 AM to 11:00 AM PDT



Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Duration:
45 Minutes
Short Description:
Coffee Chat July 18th from 9-9:45am
Date:

Fri, Jul 18, 2025 - 9:00 AM to 9:45 AM EDT



Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Duration:
45 Minutes
Short Description:
Coffee chat will be on Friday, June 20 from 9-9:45am.
Date:

Fri, Jun 20, 2025 - 9:00 AM to 9:45 AM EDT



Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Michele Ronsen
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Apr 09, 2025
Short Description:
Data is everywhere, but without data literacy, misinformation, misinterpretation, and poor decision-making result. Researchers play a critical role in bridging the gap between data and meaningful understanding. This session explores why data literacy is essential today, how we can collectively foster a more data-literate society, and the role organizations like QRCA can play in educating the broader public. Attendees will leave with actionable strategies to advocate for data literacy, empower stakeholders, and drive better, more informed decision-making.
Price:
$25.00 - Non-Member Price


Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Chris Hauck
Duration:
59 Minutes
Format:
Audio and Video
Original Program Date:
Mar 12, 2025
Short Description:
On March 12, QRCA member Chris Hauck will present his innovative method to conduct in-person ethnographic studies. Using discretely hidden recording equipment in public spaces, (visible only to his participants), Chris captures their reactions in a completely natural environment. This allows Chris to report on observed behavior rather than reported behavior.
Price:
$25.00 - Non-Member Price

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