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UPCOMING EVENTS

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IN PERSON- Minnesota Chapter Summer Garden Party

  Tue, Jul 30, 2024 - 05:00pm to 08:00pm CDT

Live Event
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Qcast - Speaking at Conferences: Using Your Unique Voice for Career Growth

Fri, Aug 16, 2024 - 10:00am to 11:00am CDT

Chris Hauck |  Marta Villanueva

Total Credits: 1 Advance Credits

Webinar
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Into the Wild: Cultivating the Hidden Power of Intercepts | Rocky Mountain Chapter

Fri, Aug 23, 2024 - 11:30am to 01:30pm MDT

Carol Kauder

Total Credits: 1 Advance Credits

Live Event
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Module 1 - From Start to Finish: Managing Qualitative Research with Confidence

Thu, Sep 05, 2024 - 11:00am to 01:00pm CDT

Susan Sweet |  Jo Ann Hairston

Total Credits: 2 Advance Credits

Webinar
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Module 2 - From Start to Finish: Managing Qualitative Research with Confidence

Thu, Sep 12, 2024 - 11:00am to 01:00pm CDT

Mary Beth Solomon |  Jeff Walkowski

Total Credits: 2 Advance Credits

Webinar

Showing 1 to 5 of 9 entries


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Carol Kauder
Duration:
2 Hours
Location:
Fieldwork Denver - Denver, Colorado
Short Description:
Into the Wild: Cultivating the Hidden Power of Intercepts Intercepts are an underappreciated methodology, often relegated to junior staff. With a skilled moderator at the helm, insights magic can happen through these chance encounters. This presentation reframes intercepts as a superpower: quick and cost-effective research in its rawest form. As research trends are shifting to favor digital solutions, intercepts remain an irreplaceable means of gathering on-the-ground insights. Early in my research years when I worked for agencies, intercepts were something everyone tried to get out of: an unwanted task dumped on the rookies. As an independent QRC I’ve come to appreciate the hidden power of intercepts and recognize how the spontaneity can enable profound insights. Along the way I’ve learned to identify when a client’s objectives are ripe for intercepts, as well as when the magic has its limitations.
Price:
$10.00 - Non-Member Price
Date:

Fri, Aug 23, 2024 - 11:30am to 01:30pm MDT



Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Alexandra Jayeun Lee
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 19, 2024
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Price:
$25.00 - Non-Member Price


Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Duration:
3 Hours
Location:
Nichols Research - San Francisco, California
Short Description:
Gain practical insights in conducting qualitative studies with Black, LatinX, Asian, and LGBTQ individuals from our expert panel. Mickey Hill (Advanced Insights), Vivianne Hiriart (VHR Qualitative Insights), Joyce Ng (Springboard Market Research) and Patrick O’Neal (Dialogue, Inc.) will share insights on recruiting and moderating with multicultural individuals.
Price:
$50.00 - Non-Member Price
Date:

Fri, Sep 13, 2024 - 10:00am to 01:00pm PDT



Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Chris Hauck |  Marta Villanueva
Duration:
1 hour
Short Description:
Speaking at conferences can be extremely beneficial to career development, yet many qualitative researchers newer in their careers may find it intimidating or assume they don’t have a topic worth submitting. But your voice matters, and the industry wants to hear from YOU!   In this Qcast, seasoned conference speakers and industry experts Chris Hauck and Marta Villanueva will demystify the process of turning your unique ideas and new perspectives into opportunities to get your voice heard and build your visibility in the industry.  Whether you’re new to the industry or looking to take your career to the next level, this session will help you discover how to turn your passions, ideas and distinctive experiences into compelling conference proposals and presentations. We’ll practice fleshing out ideas together and clearly define the "what's in it for you" of conference speaking. 
Price:
$25.00 - Non-Member Price
Date:

Fri, Aug 16, 2024 - 10:00am to 11:00am CDT



Average Rating:
Not yet rated
Categories:
Communication |  Professionalism
Duration:
3 Hours
Short Description:
Don't miss out on our annual summer garden party happening next Tuesday, July 30th! This event will be full of great conversation, food, and fun. Whether you're newer to the organization or have been a member for years, it is sure to be a wonderful time! Open to members only; spouses/partners/significant others welcome! 
Date:

  Tue, Jul 30, 2024 - 05:00pm to 08:00pm CDT



Total Credits: 1 including 1 Advance Credits

Average Rating:
   1
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Speaker(s):
Peter Totman
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jun 21, 2024
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Price:
$25.00 - Non-Member Price


Average Rating:
Not yet rated
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
6 Minutes
Format:
Audio and Video
Original Program Date:
Jun 05, 2024
Short Description:
What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
Price:
$0.00 - Non-Member Price


Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price


Total Credits: 1.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Original Program Date:
May 10, 2024
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price


Average Rating:
   1
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
4 Minutes
Format:
Audio and Video
Original Program Date:
Apr 03, 2024
Short Description:
Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
Price:
$0.00 - Non-Member Price

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