Karin McCutcheon

Principal

ETS

Karin McCutcheon has over 15 years of experience as a qualitative and quantitative market researcher providing solutions for clients in education, consumer, technology, non-profit, healthcare, pharmaceutical, and financial sectors. Her most recent position was as Senior Market Research Manager at Educational Testing Services (ETS) where she drove project management and new product development for the higher education, international education, and career and workforce divisions. While at ETS Karin led AI innovation in new methodologies, analysis, and moderation tools for the Customer Insights department. Karin received her MS in Consumer Marketing from the University of Illinois at Urbana-Champaign and her BS with Distinction in Human Ecology from The Ohio State University.