Shelly Singh

Research consultant

SOUPinsights inc.

Shelly is a researcher who specializes in capturing insights through online and mobile engagement. Shelly's fascination with human behavior began at an early age as she was always curious about why people do what they do. Today, the broader cultural context fuels her passion for understanding customer motivations and preferences. Shelly draws upon quantitative and qualitative methodologies to translate data and insights into compelling, actionable stories.

When she is not observing and analyzing customers in their natural habitat, Shelly enjoys aerial arts, eating pizza and learning all there is to know about dinosaurs. She is based in Vancouver, Canada.