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Shelly Singh

Research consultant

SOUPinsights inc.


Shelly is a research consultant who dives deep into customer experiences to capture insights and create compelling, actionable stories for her clients. Over the past 15 years, she has worked globally across categories, specializing in food and beverage and technology.

Shelly delivers data-driven, customer-centric insights that help clients understand how their customers behave (when nobody is looking). She regularly moderates in-depth interviews and focus groups and is a pioneer in the online community space. Additionally, she conducts ethnography, journey-mapping and persona development.
Shelly graduated from the University of British Columbia where she studied anthropogeography, or the relationship between humans, communities, culture, environment, and economics. She is a RIVA-trained moderator, winner of the Lloyd J. Harris Memorial Scholarship, 2023 Qually Award finalist and the Qualitative Research Consultants’ Association’s Pacific Northwest Chapter Co-Chair.

When she is not observing customers in their natural habitat, Shelly enjoys eating pizza, hiking and learning all there is to know about dinosaurs with her little boy. She is based in Vancouver, BC Canada. 

Product Type
On Demand

PNW Chapter: If You Build An Online Research Community, Will They Come?


Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Shelly Singh
Duration:
1 Hour 59 Minutes
Format:
Audio and Video
Original Program Date:
Sep 30, 2022
Short Description:
If you're in in-house researcher you may utilize a long-term research community and interested in hearing about ways to get the most value from the existing community, or you may be considering develo...
Price:
$25.00 - Non-Member Price

Product Type
Program

The Qual Tech Reckoning: Thriving in the New Era of Qual!


Total Credits: 9 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Amy Basile |  Zontziry Johnson |  Jonathan Schneider |  Emily Breay |  Silvana di Gregorio |  Justin Hendricks |  Karin McCutcheon |  Marilisa Beatty, MA |  ....
Duration:
3 hours per day
Short Description:
Join us for three fast-paced, high-impact virtual days focused on the tools, trends, and tech reshaping qualitative research. From AI-powered moderation to hands-on workflow hacks, this is your chance...
Price:
$150.00 - Non-Member Price

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