Total Credits: 1 Advance Credits
Depends on your engagement strategy…
Long-term Online Communities: How are they different from short-term online communities? Why is the engagement strategy so important?
If you're in in-house researcher you may utilize a long-term research community and interested in hearing about ways to get the most value from the existing community, or you may be considering developing one in the future. If you're a consultant, you may run a longitudinal study and want to minimize participant attrition and maximize your insights. Regardless of your situation, knowing best practices for building and managing a long-term research community is valuable.
As a pioneer in online communities and a customer engagement nerd, Shelly Singh shares her tips on how to navigate the creation and management of a long-term online community. While Shelly has over 10 years of experience leading online community research, she didn’t really “get it” until about 3-months into her first long-term online community so all are welcome to join.
Shelly is a research consultant who dives deep into customer experiences to capture insights and create compelling, actionable stories for her clients. Over the past 15 years, she has worked globally across categories, specializing in food and beverage and technology.
Shelly delivers data-driven, customer-centric insights that help clients understand how their customers behave (when nobody is looking). She regularly moderates in-depth interviews and focus groups and is a pioneer in the online community space. Additionally, she conducts ethnography, journey-mapping and persona development.
Shelly graduated from the University of British Columbia where she studied anthropogeography, or the relationship between humans, communities, culture, environment, and economics. She is a RIVA-trained moderator, winner of the Lloyd J. Harris Memorial Scholarship, 2023 Qually Award finalist and the Qualitative Research Consultants’ Association’s Pacific Northwest Chapter Co-Chair.
When she is not observing customers in their natural habitat, Shelly enjoys eating pizza, hiking and learning all there is to know about dinosaurs with her little boy. She is based in Vancouver, BC Canada.
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