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On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Chris Hauck |  Marta Villanueva
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Aug 16, 2024
Short Description:
Speaking at conferences can be extremely beneficial to career development, yet many qualitative researchers newer in their careers may find it intimidating or assume they don’t have a topic worth submitting. But your voice matters, and the industry wants to hear from YOU!   In this Qcast, seasoned conference speakers and industry experts Chris Hauck and Marta Villanueva will demystify the process of turning your unique ideas and new perspectives into opportunities to get your voice heard and build your visibility in the industry.  Whether you’re new to the industry or looking to take your career to the next level, this session will help you discover how to turn your passions, ideas and distinctive experiences into compelling conference proposals and presentations. We’ll practice fleshing out ideas together and clearly define the "what's in it for you" of conference speaking. 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
Not yet rated
Categories:
Project Management |  Communication
Speaker(s):
Jim Berling
Duration:
5 Minutes
Format:
Audio and Video
Original Program Date:
Aug 05, 2024
Short Description:
This video will explore what happens with an internal team or even a team of qualitative partners to launch a qualitative research project with some of the important must-do’s with all the team members from project manager to moderator partners.  This will also explore key potential communication issues and tips/tricks on how to get everything together for a successful product launch, so team members are on the same page with expectations and next steps.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Alexandra Jayeun Lee
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 19, 2024
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   3
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Speaker(s):
Peter Totman
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jun 21, 2024
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
Not yet rated
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
6 Minutes
Format:
Audio and Video
Original Program Date:
Jun 05, 2024
Short Description:
What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Original Program Date:
May 10, 2024
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price
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Not Found
On Demand

Average Rating:
   2
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
4 Minutes
Format:
Audio and Video
Original Program Date:
Apr 03, 2024
Short Description:
Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
Price:
$0.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Mar 15, 2024
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price
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Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Mar 08, 2024
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Price:
$75.00 - Non-Member Price
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