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Jo Ann Hairston

RIVA Market Research & Training Inst


Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.

Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 3,200 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.

In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes. 

Product Type
Program

Mind Your Rs, Ps and Qs: 3 Webinar Series BUNDLE


Average Rating:
   32
Speaker(s):
Jo Ann Hairston
Original Program Date:
Oct 21, 2022
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$200.00 - Non-Member Price

Product Type
On Demand

On Demand: Mind Your Rs, Ps and Qs Webinar 1: Secrets to Writing Effective Moderator Guides


Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 4 Minutes
Format:
Audio and Video
Original Program Date:
Oct 21, 2022
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$75.00 - Non-Member Price

Product Type
On Demand

On Demand - Mind Your Rs, Ps and Qs Webinar 2: Getting Below Top-of-Mind


Total Credits: 1

Average Rating:
Not yet rated
Speaker(s):
Jo Ann Hairston
Duration:
56 Minutes
Format:
Audio and Video
Original Program Date:
Jan 13, 2023
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$75.00 - Non-Member Price

Product Type
On Demand

Mind Your Rs, Ps and Qs Webinar 3: Managing Group Dynamics


Total Credits: 1 including 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 7 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2023
Short Description:
QRCA is excited to partner with RIVA on three 60-minute webinars led by Jo Ann Hairston that will help qualitative professionals level up their skills. These webinars will improve attendees' guides, h...
Price:
$75.00 - Non-Member Price

Product Type
Program

RIVA Webinar Series BUNDLE


Average Rating:
   15
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Original Program Date:
Sep 08, 2023
Short Description:
Join us for a 3-part webinar series hosted by RIVA's Jo Ann Hairston! Register here for all three for the best rate!
Price:
$200.00 - Non-Member Price

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