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Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give You More

Total Credits: 1 Advance Credits

Average Rating:
   6
Categories:
Moderating/Facilitation |  Professionalism
Speaker:
Jo Ann Hairston
Duration:
1 Hour 01 Minutes
Format:
Audio and Video
Original Program Date:
Jan 12, 2024
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Tags: POBA Consumer Mindset Creativity discussion

Overview

Individual webinars: $50 for members/$75 for non-members  | Cost for all three: $125 for members/$200 for non-members 

In Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give You More, topics covered will include:

  • Learn what you will need to explore information about the drivers and motivations that influence consumer behaviors. 
  • Create questions designed to capture the language of the consumer or target population.
  • Are you getting the actual voice of the consumer or yes/no answers?
  • This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses.

Resources

Slide Handout (1.68 MB) Available after Purchase

Speaker

Jo Ann Hairston's Profile

Jo Ann Hairston Related Seminars and Products

RIVA Market Research & Training Inst

Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.

Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 3,200 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.

In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes. 

RIVA Webinar Series BUNDLE - Program

Rating:    15

$200.00 - Non-Member Price

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