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Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give You More

Total Credits: 1 Advance Credits

Average Rating:
Moderating/Facilitation |  Professionalism
Jo Ann Hairston
1 Hour 01 Minutes
Audio and Video
Original Program Date:
Jan 12, 2024


Individual webinars: $50 for members/$75 for non-members  | Cost for all three: $125 for members/$200 for non-members 

In Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give You More, topics covered will include:

  • Learn what you will need to explore information about the drivers and motivations that influence consumer behaviors. 
  • Create questions designed to capture the language of the consumer or target population.
  • Are you getting the actual voice of the consumer or yes/no answers?
  • This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses.



Jo Ann Hairston's Profile

Jo Ann Hairston Related Seminars and Products

RIVA Market Research & Training Inst

The work Jo Ann does for RIVA is diverse. She works in both the Research and the Training division, shifting hats with ease. As a researcher she is – assigned to focus group projects that range from medical issues to health and beauty aids and from politics to new products. After leading more than 3,200 groups, and earning the title Master Moderator, Jo Ann helps clients access POBAs [Perceptions, Opinions, Beliefs and Attitudes] from respondents that range from homemakers to the homeless and from ages 7 to 97.

As a Co-Founder of the RIVA Training Institute she serves as a Master Trainer and developer of the framework and curriculum for both standard courses and custom courses designed to meet the needs of clients in a variety of industries. She is a credentialed Master Coach for Qualitative Researchers, as well as, individuals transitioning from one career to another.

RIVA Webinar Series BUNDLE - Program

Rating:    12

$200.00 - Non-Member Price

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