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Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Moderating/Facilitation | Professionalism
- Speaker(s):
- Jo Ann Hairston
- Duration:
- 1 Hour 1 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 12, 2024
- Short Description:
- What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
- Price:
- $75.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Marta Villanueva | Malena Donas
- Duration:
- 25 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 23, 2023
- Short Description:
- In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers, looking into how our work shapes us as consumers and how our consumerism shapes us as researchers.
- Price:
- $20.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- 1
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Marion N. Njoroge
- Duration:
- 19 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 22, 2023
- Short Description:
- Senses are a powerful human touchpoint. In a culturally complex, deeply nuanced and economically stratified consumer market such as Africa, how can pairing sensory data, AI and the human touch deepen inclusion?
- Price:
- $20.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Communication | Project Management
- Speaker(s):
- Sam Place
- Duration:
- 24 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 22, 2023
- Short Description:
- The COVID-19 pandemic has had a significant impact both domestically and internationally on the way research is conducted, moving towards remote and away from in-person.
- Price:
- $20.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- 4
- Categories:
- Communication
- Speaker(s):
- Sandra Bauman | Daniel Fazekas | Jim Kempland
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 22, 2023
- Short Description:
- This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
- Price:
- $20.00 - Non-Member Price
Total Credits: 3 Advance Credits
- Average Rating:
- 19
- Categories:
- Analysis & Reporting | Consulting
- Speaker(s):
- Edward Appleton | Priscila Aramburu | Anne Sophie Damelincourt | hanna holländer | William Leach | Nicole Mitchell | Chee Ngai Ng
- Duration:
- 3 hours
- Original Program Date:
- Dec 07, 2022
- Short Description:
- Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
- Price:
- $69.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Consulting | Research Design
- Speaker(s):
- Kendall Nash
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 30, 2020
- Short Description:
- It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
- Price:
- $0.00 - Non-Member Price