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Jim Kempland

BARE Zero Proof Spirits


The question “Why can’t I have a non-alcoholic bourbon?” began the quest for James over four years ago leading to the launch of BARE Zero Proof Spirits as Co-Founder and CEO. A spirits marketing veteran Mr. Kempland led the business integration and marketing for Angel’s Envy Bourbon during and after the Bacardi acquisition and was Managing Director for Papa’s Pilar Rum before devoting his energy to the immerging non-alcoholic spirits category.

As a business owner and marketing consultant, James’ experience spans the full food chain supply process. A food and beverage industry marketing executive for over twenty-five years, Mr. Kempland began his marketing career with the global agricultural leader, Monsanto. He then evolved into consumer packaged goods with strategic marketing responsibility and consulting with The NutraSweet Company, Brown Foreman, Diageo, Unilever, P&G, and Miller Brewing Company, in general and luxury marketing, strategic communication and brand management. On the side – he dabbles in politics.

Mr. Kempland holds a BS degree in Business Administration from Maryville University-St. Louis and a MS degree in Political Management from The George Washington University. Whether business or politics, Kempland’s belief is all consumer motivation stems from personal connection and marketing excellence is all around us – yet few know the secret.

Product Type
On Demand

Insights Without Asking: Understanding Consumers through Social Media Intelligence


Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Communication
Speaker(s):
Sandra Bauman |  Daniel Fazekas |  Jim Kempland
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Mar 22, 2023
Short Description:
This presentation is all about using online “listening” and “observation” to understand organically the topic areas through the eyes, voice and minds of the consumer.
Price:
$20.00 - Non-Member Price

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