Chee Ngai Ng
Happy Founder and CEO
Chee Ngai Ng is the happy Founder & CEO of Samplenomics. An online sampling company for consumer research in the Greater China region. As a Dutch-born Chinese he has a true mixed European and Asian background with a deep-understanding of both cultures and societies. He is a frequent speaker at online research events and a visiting lecturer at the School of Design of the HK PolyU and at the Zuyd University of Maastricht in the Netherlands about online market research practices and about Asian consumer behaviors.
Chee Ngai co-founded the Market Research Society of Hong Kong, MRSHK. Together with 6 market researchers leaders/market research entrepreneurs in Hong Kong. Chee Ngai started his market research career more than 22 years ago and developed a passion for online research & online data collection methodologies. Firstly, pioneering in Europe and was then pivotal in expanding the online data collection as a dominant method in Australia and the Asia Pacific region.
In prior of founding Samplenomics, he had a long-time career with Survey Sampling International (SSI) and earned a well-known reputation for his online research knowledge across Europe, Australia, Greater China and the Asia Pacific region.