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William Leach


Will is the world's leading expert on subconscious mindstates and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science. Will is the best-selling author of Marketing to Mindstates: a practical guide to applying behavioral design to research and marketing and a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. Will is the also the founder & CEO of TriggerPoint, a behavioral science-based research consultancy and The Mindstate Group, a behavioral strategy and communications consultancy.

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   4.6
Presenters:
Scott Baker |  Pollie Barden |  Daniel Berkal |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

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