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William Leach

CEO

The Mindstate Group

Will Leach is the founder & CEO of Mindstate Group, a behavioral research and brand consultancy, and best-selling author of Marketing to Mindstates: a Practical Guide to Applying Behavioral Design to Research and Marketing.  Will is also a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. With over 25 years of behavioral insights experience, Will is widely regarded as the world's leading expert on subconscious mindstate research and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science. 

 

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Product Type
Program

QRCA 2022 Virtual Summit

Average Rating:
Not yet rated
Speaker(s):
Scott Baker |  Pollie Barden |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  Simon Chadwick |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members
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Program

Future Focus: Keeping Up with Consumers Amid Uncertainty - QRCA 2022 Virtual Summit Archive

Total Credits: 3 Advance Credits

Average Rating:
   19
Categories:
Analysis & Reporting |  Consulting
Speaker(s):
Edward Appleton |  Priscila Aramburu |  Anne Sophie Damelincourt |  hanna holländer |  William Leach |  Nicole Mitchell |  Chee Ngai Ng
Duration:
3 hours
Original Program Date:
Dec 07, 2022
Short Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research...
Price:
$69.00 - Non-Member Price
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Product Type
On Demand

Qcast: Leveraging AI with Intention

Total Credits: 1 Advance Credits

Average Rating:
   12
Categories:
Business Practices |  Consulting
Speaker(s):
William Leach
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Aug 18, 2023
Short Description:
The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about ...
Price:
$25.00 - Non-Member Price
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