William Leach

Will is the world's leading expert on subconscious mindstates and consults with today's most innovative businesses to increase the effectiveness of their marketing using behavioral science. Will is the best-selling author of Marketing to Mindstates: a practical guide to applying behavioral design to research and marketing and a Behavioral Design instructor at SMU's Cox School of Business BLC and the Texas A&M Human Behavior Lab. Will is the also the founder & CEO of TriggerPoint, a behavioral science-based research consultancy and The Mindstate Group, a behavioral strategy and communications consultancy.