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William Leach

CEO

The Mindstate Group


Will Leach is the founder and CEO of the Mindstate Group.  The Mindstate Group provides behavioral science-based tools and resources to help you build consistently effective marketing creative that drives people to listen, care and act.  Will and his team work with the world’s largest brands to solve their biggest behavioral challenges.   

Will has over 25 years of behavioral insights experience, including running PepsiCo’s behavioral research lab, and is a behavioral design instructor at the Cox School of Business BLC at Southern Methodist University and Texas A&M’s Human Behavior Lab. Will is also the author of the best-selling book “Marketing to Mindstates: a Practical Field Guide to Applying Behavioral Design to Research and Marketing” and a 2-time winner of the EXPLOR Award for behavioral science research innovation.

Will is an expert in using behavioral psychology to optimize marketing creative and is a frequent contributor to Forbes writing about behavioral economics and behavioral marketing. 

You can learn more about Will and The Mindstate Group at https://www.mindstategroup.com

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   0
Speaker(s):
Scott Baker |  Pollie Barden |  Daniel Berkal |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

Product Type
Program

Future Focus: Keeping Up with Consumers Amid Uncertainty - QRCA 2022 Virtual Summit Archive


Total Credits: 3 Advance Credits

Average Rating:
   0
Category:
Analysis & Reporting |  Consulting
Speaker(s):
Edward Appleton |  Priscila Aramburu |  Anne Sophie Damelincourt |  Hanna Holländer |  William Leach |  Nicole Mitchell |  Chee Ngai Ng
Duration:
3 hours
Original Program Date:
Dec 07, 2022
Short Description:
Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research...
Price:
$69.00 - Non-Member Price

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