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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Alexandra Jayeun Lee
Duration:
1 hour
Short Description:
The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis.    In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants.     In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
Price:
$25.00 - Non-Member Price
Date:

Fri, Jul 19, 2024 - 10:00am to 11:00am CDT


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Program

Total Credits: 9

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Yogesh Chavda |  Susanne Friese |  Florian Groth |  Alok Jain |  Isabelle Landreville |  Nashay Lowe |  Andre Sanabia Johnston |  Darby Steiger |  ....
Duration:
3 hours per day
Short Description:
QRCA is going to tackle this new world of artificial intelligence head-on.  The goal of this virtual conference is to simplify the Wild West of AI offerings and curate what’s currently ‘Best in Class’, making it easier for those who work in qualitative research to get started using AI in their own work. Sessions will offer a roadmap for AI use, from drafting dynamic proposals to delivering impactful reports and everything in between. With the help of knowledgeable peers, as well as supportive vendor partners, this first of its kind event can help solve the mysteries of this new timesaving set of tools. This qualitative-specific online conference is set for July 22, 23 and 24 | 10 am - 1 pm CDT.
Price:
$125.00 - Non-Member Price
Date:

Mon, Jul 22, 2024 - 10:00am to Wed, Jul 24, 2024 - 01:00pm CDT


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Program

Total Credits: 10

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Roben Allong |  Jeff Walkowski |  Jay Zaltzman |  Kristin Ameruoso |  Susan Sweet |  Michael Collins |  Jo Ann Hairston |  Bruce Hutchison |  ....
Duration:
Five-Part Course - 2 hour sessions each
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$399.00 - Non-Member Price
Date:

Thu, Sep 05, 2024 - 11:00am to Thu, Oct 24, 2024 - 01:00pm CDT


Not Found
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Susan Sweet |  Jo Ann Hairston
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Mary Beth Solomon |  Jeff Walkowski
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Michael Collins |  Jessica Kurth |  Kristin Ameruoso
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Jay Zaltzman |  Maria Virobik
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:

Not Found
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Bruce Hutchison |  Roben Allong
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Mar 15, 2024
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price

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