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On Demand

Designing Reports to Engage – not overwhelm – the Senses


Total Credits: .5 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting
Speaker:
Maria Virobik
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023



Overview

To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.

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