Designing Reports to Engage – not overwhelm – the Senses
Original Program Date :
To ensure that qualitative findings aren't lost (or forgotten) in translation, researchers need to communicate insights in manageable, digestible formats that tell the story without overwhelming the reader or losing them in the details. Understanding how human physiology and psychology influence how information is read, understood and retained will enable researchers to design human-centered reports that will appeal to – not assault – the senses.
|Maria Virobik is a seasoned qualitative market researcher with more than 25 years of experience in analysis and report writing. She has worked with clients in a wide range of categories, including automotive, packaged goods, pharma and technology. Maria enjoys tackling qualitative data to find the story and collaborating with moderators to deliver sparkling insights to their clients.
Maria's ability to create sparkling reports extends to her deserved popularity as a highly regarded educator/speaker on the art of qualitative analysis and reporting.
Maria joined QRCA in 2017 and co-founded the Reporting & Analysis SIG a year later. She is also a member of the 2023-24 QRCA Board.