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Qcast - How Political Qualitative Impacts Elections

Total Credits: 1 Advance Credits

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Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Rich Thau |  Susan Davis
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Oct 18, 2024
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Tags: Qcast Elections Qualitative Research Voting

Overview

As the 2024 election approaches, qualitative research has taken on a larger role in how the media understands and reports on the presidential race.  Qualitative has become the go-to methodology for understanding voter behavior of a small sliver of undecided voters living in the seven ‘swing’ states.

Our next QRCA Qcast will be held on October 18 at 10 CDT, when we will hear from two panelists who are deeply involved in the psychology of voters:

  • Rich Thau, president of Engagious and moderator of the Swing Voter Project, who conducts monthly focus groups with undecided voters.
  • Susan Davis, Washington correspondent for NPR, the media partner who sponsors – and reports on – some of these focus groups.

This month’s Qcast will be a debrief of two focus groups which Rich moderated just three days earlier.  He will show various video clips from his groups and will give our attendees an inside look on how qualitative research impacts politics.

 

Resources

Have 'double-haters' changed their minds about the presidential candidates? Available after Purchase
They hate Biden. They hate Trump. One's gone. Now what? Available after Purchase
Engagious - Swing Voter Project Available after Purchase

Speaker

Rich Thau's Profile

Rich Thau Related Seminars and Products

President & Founder

Engagious

Rich Thau is the founder and president of Engagious, Inc. which specializes in testing and refining the effectiveness of issue-advocacy messages through focus group dial testing. Thau is also the creator and moderator of the Swing Voter Project, which Engagious has conducted since 2019 and he is also the moderator of the NBC-covered “Decider” focus groups. Each month, Thau moderates focus groups with Trump-to-Biden swing voters to probe their attitudes towards recent political developments.

 

Susan Davis's Profile

Susan Davis Related Seminars and Products

NPR Politics

Susan Davis is a political correspondent on the Washington Desk for NPR and a co-host of the NPR Politics Podcast. She has covered Congress, elections, and national politics since 2002 for publications including USA TODAY, The Wall Street Journal, National Journal and Roll Call. She appears regularly on television and radio outlets to discuss congressional and national politics, and she is a contributor on PBS's Washington Week. She is a graduate of American University in Washington, D.C.

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