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Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Michele Ronsen
- Duration:
- 56 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Apr 09, 2025
- Short Description:
- Data is everywhere, but without data literacy, misinformation, misinterpretation, and poor decision-making result. Researchers play a critical role in bridging the gap between data and meaningful understanding. This session explores why data literacy is essential today, how we can collectively foster a more data-literate society, and the role organizations like QRCA can play in educating the broader public. Attendees will leave with actionable strategies to advocate for data literacy, empower stakeholders, and drive better, more informed decision-making.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 11
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Chris Hauck
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 12, 2025
- Short Description:
- On March 12, QRCA member Chris Hauck will present his innovative method to conduct in-person ethnographic studies. Using discretely hidden recording equipment in public spaces, (visible only to his participants), Chris captures their reactions in a completely natural environment. This allows Chris to report on observed behavior rather than reported behavior.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 14
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Robert Walker
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 17, 2025
- Short Description:
- Whether you are an experienced quantitative researcher – or just curious about how knowing more might help your qualitative practice – this one-hour webinar can make you a better researcher in both disciplines. As the Quant-lens columnist for QRCA’s VIEWS Magazine, Bob Walker will expand on his recent article on how to “Navigate Research Bias,” and then extend the discussion to topics that explore the intersection of qual and quant. He also presented at the QRCA 2024 Annual Conference (“Introduction to Quantitative Methods Seminar”).
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Indi Young
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Dec 13, 2024
- Short Description:
- In this thought-provoking talk, Indi will explore three paradigm-shifting reversals that challenge conventional wisdom in user research and cognitive understanding. By flipping the script, we uncover powerful new ways to gain deeper insights into people's thought processes and decision-making patterns.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Henrique Savelsberg | Brian Loeb | Lara Fordis | Bronwen Ward
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Nov 15, 2024
- Short Description:
- QRCA’s November Qcast will feature three qualitative research experts from around the globe (U.S., Netherlands and Spain), as well as the Canadian moderator of this panel. This fast-paced discussion will cover some of the larger issues, such as the market size, regulatory problems, and product segments, as well as specific qualitative concerns, such as recruiting research participants, handling sensitive topics, and risk exposure. This topic will be of great interest to North American researchers who will learn how the experience of early-adopting countries might apply to their own country.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Rich Thau | Susan Davis
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Oct 18, 2024
- Short Description:
- **Read Rick Weitzer’s interview with Rich Thau in the Winter 2024 issue of QRCA VIEWS magazine.** As the 2024 election approaches, qualitative research has taken on a larger role in how the media understands and reports on the presidential race. Qualitative has become the go-to methodology for understanding voter behavior of a small sliver of undecided voters living in the seven ‘swing’ states. Our next QRCA Qcast will be held on October 18 at noon ET, when we will hear from two panelists who are deeply involved in the psychology of voters: • Rich Thau, president of Engagious and moderator of the Swing Voter Project, who conducts monthly focus groups with undecided voters. • Susan Davis, Washington correspondent for NPR, the media partner who sponsors – and reports on – some of these focus groups. This month’s Qcast will be a debrief of two focus groups which Rich moderated just three days earlier. He will show various video clips from his groups will give our attendees an inside l
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Lara Nieuwenhuis | Karen Hold
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Sep 20, 2024
- Short Description:
- In this Qcast we’ll speak with a panel of design thinking professionals who will share design thinking methodologies to integrate in your practice and enhance it. We will walk through the research process and address how each aspect can be bolstered with design thinking methodologies. We will start at the very beginning, addressing how design thinking can refine and reframe the project’s scope and connect with users in innovative ways. We’ll also discuss how storytelling can be used in presentations and explore interactive co-creation sessions. Each method will be paired with practical examples.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Chris Hauck | Marta Villanueva
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Aug 16, 2024
- Short Description:
- Speaking at conferences can be extremely beneficial to career development, yet many qualitative researchers newer in their careers may find it intimidating or assume they don’t have a topic worth submitting. But your voice matters, and the industry wants to hear from YOU! In this Qcast, seasoned conference speakers and industry experts Chris Hauck and Marta Villanueva will demystify the process of turning your unique ideas and new perspectives into opportunities to get your voice heard and build your visibility in the industry. Whether you’re new to the industry or looking to take your career to the next level, this session will help you discover how to turn your passions, ideas and distinctive experiences into compelling conference proposals and presentations. We’ll practice fleshing out ideas together and clearly define the "what's in it for you" of conference speaking.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Alexandra Jayeun Lee
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 19, 2024
- Short Description:
- The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis. In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants. In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 including 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Professionalism | Moderating/Facilitation | Communication
- Speaker(s):
- Peter Totman
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jun 21, 2024
- Short Description:
- Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts. This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles. We will also take a close look at qualitative research itself.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Research Design | Moderating/Facilitation
- Speaker(s):
- Jeff Syroney
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- May 17, 2024
- Short Description:
- The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design | Moderating/Facilitation
- Speaker(s):
- Cary-Anne Olsen-Landis | Jasmine Walker
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Mar 15, 2024
- Short Description:
- A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium. In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 8
- Categories:
- Communication | Moderating/Facilitation
- Speaker(s):
- Rich Thau
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Dec 15, 2023
- Short Description:
- As we head into the 2024 U.S. presidential election, political research will be front and center, with qualitative research playing a key role in uncovering the “why” behind voters’ views on candidates and issues. In this Qcast, we’ll take a look under the hood of political focus groups with Rich Thau, moderator of the Swing Voter Project. We’ll see and hear from Rich about how he conducts and reports on his monthly focus groups with swing voters. He’ll discuss tips and learnings from his years of moderating these focus groups, including how he maintains his cool when discussing highly emotional topics. For qualitative researchers, the Swing Voter Project is a rare opportunity to watch a colleague conduct focus groups. Attendees will come away with a greater understanding of the process and learnings that can be applied to other types of research.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 16
- Categories:
- Business Practices | Research Design
- Speaker(s):
- Lucy Foylan | Darren Harvey
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Nov 17, 2023
- Short Description:
- Couldn’t travel to Lisbon for the Worldwide Conference? We’re bringing a taste of Lisbon to you! In this Qcast, we’ll explore two topics from the Lisbon conference: First we’ll look at how virtual and in-person environments influence response and highlight different aspects of participant identity. Then we’ll explore practical learnings from psychoanalytic approaches and ways that we can create space for participants to discover and share their unconscious thoughts in a deeply authentic and honest way. Attendees will come away with a greater understanding of the participant psyche and the impact that different research methodologies and approaches can have.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 7
- Categories:
- Business Practices | Moderating/Facilitation
- Speaker(s):
- Luke Brodbeck | John Dirks | Leah Lowe | Melanie Oltmann
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Oct 20, 2023
- Short Description:
- Do you hesitate to take on some B2B projects because you fear it will be impossible to find enough participants that meet your stakeholder’s very narrow criteria? You know the drill, “we want to talk to architects who use fire-retardant coatings for steel beams…. In municipal buildings.” Does your study require finding a super niche audience that isn’t readily available from your preferred B2B qualitative sample providers? Fear no more. We have invited some experts at sleuthing out these “unicorns” to join us in a panel discussion of just how they work their magic. From recruiting standard industry executives to uncovering the super niche audiences as well as options for DIY-ing it…we plan to cover it all!
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 12
- Categories:
- Business Practices | Consulting
- Speaker(s):
- William Leach
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Aug 18, 2023
- Short Description:
- The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape?
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 13
- Categories:
- Analysis & Reporting
- Speaker(s):
- Michele Ronsen
- Duration:
- 52 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jun 16, 2023
- Short Description:
- As researchers strive to get insights faster, how we capture data from respondents can make analyzing that data easier or more time-consuming. In this interactive session, we’ll discuss note-taking strategies and frameworks that help researchers collect and analyze qualitative data more efficiently.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Research Design
- Speaker(s):
- Jill Bishop | Kai Fuentes
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- May 19, 2023
- Short Description:
- In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 17
- Categories:
- Analysis & Reporting | Research Design
- Speaker(s):
- Kelli Hammock | Michael D. Lieberman | Lauren McCluskey
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 20, 2023
- Short Description:
- In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 including 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation | Professionalism | Project Management
- Speaker(s):
- Pam Goldfarb Liss | Dr. Barbie Clarke
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- May 06, 2021
- Short Description:
- In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 including 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Business Practices | Research Design
- Speaker(s):
- Isaac Rogers
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 21, 2021
- Short Description:
- As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Consulting | Research Design
- Speaker(s):
- Kendall Nash
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 30, 2020
- Short Description:
- It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Communication
- Speaker(s):
- Cory Davison
- Duration:
- 58 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Consulting | Project Management
- Speaker(s):
- Susan Saurage-Altenloh
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
- Price:
- $0.00 - Non-Member Price