Total Credits: 1 Advance Credits
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Attendees will come away with a greater understanding of ways to engage diverse audiences for inclusive insights.
No matter where in the world Jill is or what she’s doing – she’s always focusing on creating connections across languages and cultures. After studying and teaching internationally, Jill brought her PhD in Linguistic Anthropology to the corporate world, where she worked as a user researcher for Sapient and then oversaw Language, Culture & Diversity Programs for 100+ Chipotle Mexican Grill locations.
In 2005, she launched Multilingual Connections to help organizations understand, engage, and grow their multilingual audiences. Their customized services include translation, transcription, multimedia localization, and bilingual research support services. When she’s not working, Jill is spending time with her husband and teen son, renovating houses, and trying to make her garden grow.
Kai Fuentes is the President and Founder of Ebony Marketing Systems, Inc. EMS is a multicultural market research firm. As a minority female business owner, Ms. Fuentes saw a need and an opportunity to develop a niche within the marketing research arena in multicultural research. Ms. Fuentes has extensive experience in qualitative and quantitative research studies giving projects a broad perspective on multicultural consumer issues. In 2016, the NYNJ Purchasing Council gave her an award for top business leaders in New York City; she was also included in Madame Noire for best business entrepreneur under 40.