Total Credits: 1 Advance Credits
In this session on inclusion research, we’ll explore two topics. First, we’ll look at conducting research in multilingual communities and the need for nuanced language to hear participants' authentic voices, understand their stories, and address issues of gender neutrality and inclusiveness. Then we’ll explore a case study of research that helps employers identify barriers and ways to better support Black women in the workplace, so they are truly included, seen and respected.
Attendees will come away with a greater understanding of ways to engage diverse audiences for inclusive insights.
No matter where in the world Jill is or what she’s doing – she’s always focusing on creating connections across languages and cultures. After studying and teaching internationally, Jill brought her PhD in Linguistic Anthropology to the corporate world, where she worked as a user researcher for Sapient and then oversaw Language, Culture & Diversity Programs for 100+ Chipotle Mexican Grill locations.
In 2005, she launched Multilingual Connections to help organizations understand, engage, and grow their multilingual audiences. Their customized services include translation, transcription, multimedia localization, and bilingual research support services. When she’s not working, Jill is spending time with her husband and teen son, renovating houses, and trying to make her garden grow.
Kai Fuentes is President and Founder of Ebony Marketing Systems, Inc. (EMS), a multicultural market research firm. As a minority female business owner, Kai saw the need and opportunity to develop a niche of multicultural, multi-lingual research within the marketing research industry. She has over 20-years’ experience in qualitative and quantitative research studies which facilitates the identification of ethnic-bound perceptions and attitudes of the multicultural market. In 2022 she was named an IPC Laureate by the Insights Associations with a distinguished career marked by meaningful contributions that have advanced the profession. Kai serves as on Insights Association national Board of Directors; on the board of Camp Keith, a nonprofit organization dedicated to serving Brown and Black families; and on the board for AAPOR (American Association for Public Opinion Research) Inclusive Voices.
Kai holds a Masters in Social Work from Adelphi University and a Bachelor’s Degree in Religious Studies with a minor in Social Work from The College of New Rochelle. She is a certified Biofeedback counselor and has completed training in breath work.
Fun fact – Kai is a self-proclaimed research brat who did her first in-depth interview at age 12.
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