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Total Credits: 6
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Analysis & Reporting | Research Design
- Speaker(s):
- Marta Villanueva
- Duration:
- 4 sessions, 6 hours of learning (1.5 hours each)
- Short Description:
- Creative thinking is the differentiator in getting game-changing insights and ideas! Traditional research methods often fail to tap into the full potential of respondents' creativity. Learn how to leverage the transformative power of creative techniques in qualitative research, empowering respondents to break free from sameness. This interactive session will guide attendees through core principles, practical applications, and various creative techniques, tapping into the collective wisdom of attendees.
- Price:
- $399.00 - Non-Member Price
- Date:
-
Thu, Apr 03, 2025 - 10:00am to Thu, Apr 24, 2025 - 11:30am CDT
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Michele Ronsen
- Duration:
- 1 Hour
- Short Description:
- Data is everywhere, but without data literacy, misinformation, misinterpretation, and poor decision-making result. Researchers play a critical role in bridging the gap between data and meaningful understanding. This session explores why data literacy is essential today, how we can collectively foster a more data-literate society, and the role organizations like QRCA can play in educating the broader public. Attendees will leave with actionable strategies to advocate for data literacy, empower stakeholders, and drive better, more informed decision-making.
- Price:
- $0.00 - Non-Member Price
- Date:
-
Wed, Apr 09, 2025 - 11:00am to 12:00pm CDT
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting | Research Design
- Duration:
- 1 Hour
- Short Description:
- What are some creative techniques to use when faced with the challenge to conduct research for a new and unfamiliar topic? How might we quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of our next research project? Find out when you join the C&I SIG as we reveal and discuss how to quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of an upcoming research project.
- Date:
-
Wed, May 21, 2025 - 01:00pm to 02:00pm EDT
Total Credits: 1 Advance Credits
- Average Rating:
- 11
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Chris Hauck
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 12, 2025
- Short Description:
- On March 12, QRCA member Chris Hauck will present his innovative method to conduct in-person ethnographic studies. Using discretely hidden recording equipment in public spaces, (visible only to his participants), Chris captures their reactions in a completely natural environment. This allows Chris to report on observed behavior rather than reported behavior.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 13
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Robert Walker
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 17, 2025
- Short Description:
- Whether you are an experienced quantitative researcher – or just curious about how knowing more might help your qualitative practice – this one-hour webinar can make you a better researcher in both disciplines. As the Quant-lens columnist for QRCA’s VIEWS Magazine, Bob Walker will expand on his recent article on how to “Navigate Research Bias,” and then extend the discussion to topics that explore the intersection of qual and quant. He also presented at the QRCA 2024 Annual Conference (“Introduction to Quantitative Methods Seminar”).
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Indi Young
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Dec 13, 2024
- Short Description:
- In this thought-provoking talk, Indi will explore three paradigm-shifting reversals that challenge conventional wisdom in user research and cognitive understanding. By flipping the script, we uncover powerful new ways to gain deeper insights into people's thought processes and decision-making patterns.
- Price:
- $0.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Henrique Savelsberg | Brian Loeb
- Duration:
- 35 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Nov 27, 2024
- Short Description:
- This study is a truly intercultural exploration of the cultural differences between three countries: Netherlands, Spain and Thailand, with deep dives on how consumers get informed about cannabis rules and regulations, and their knowledge, feelings and opinions about cannabis.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Henrique Savelsberg | Brian Loeb | Lara Fordis | Bronwen Ward
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Nov 15, 2024
- Short Description:
- QRCA’s November Qcast will feature three qualitative research experts from around the globe (U.S., Netherlands and Spain), as well as the Canadian moderator of this panel. This fast-paced discussion will cover some of the larger issues, such as the market size, regulatory problems, and product segments, as well as specific qualitative concerns, such as recruiting research participants, handling sensitive topics, and risk exposure. This topic will be of great interest to North American researchers who will learn how the experience of early-adopting countries might apply to their own country.
- Price:
- $25.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Bruce Hutchison | Roben Allong
- Duration:
- 1 Hour 52 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Oct 24, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Rich Thau | Susan Davis
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Oct 18, 2024
- Short Description:
- **Read Rick Weitzer’s interview with Rich Thau in the Winter 2024 issue of QRCA VIEWS magazine.** As the 2024 election approaches, qualitative research has taken on a larger role in how the media understands and reports on the presidential race. Qualitative has become the go-to methodology for understanding voter behavior of a small sliver of undecided voters living in the seven ‘swing’ states. Our next QRCA Qcast will be held on October 18 at noon ET, when we will hear from two panelists who are deeply involved in the psychology of voters: • Rich Thau, president of Engagious and moderator of the Swing Voter Project, who conducts monthly focus groups with undecided voters. • Susan Davis, Washington correspondent for NPR, the media partner who sponsors – and reports on – some of these focus groups. This month’s Qcast will be a debrief of two focus groups which Rich moderated just three days earlier. He will show various video clips from his groups will give our attendees an inside l
- Price:
- $25.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Jay Zaltzman | Maria Virobik
- Duration:
- 1 Hour 52 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Oct 10, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Michael Collins | Jessica Kurth | Kristin Ameruoso
- Duration:
- 1 Hour 54 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 26, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Lara Nieuwenhuis | Karen Hold
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Sep 20, 2024
- Short Description:
- In this Qcast we’ll speak with a panel of design thinking professionals who will share design thinking methodologies to integrate in your practice and enhance it. We will walk through the research process and address how each aspect can be bolstered with design thinking methodologies. We will start at the very beginning, addressing how design thinking can refine and reframe the project’s scope and connect with users in innovative ways. We’ll also discuss how storytelling can be used in presentations and explore interactive co-creation sessions. Each method will be paired with practical examples.
- Price:
- $25.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Mary Beth Solomon | Jeff Walkowski
- Duration:
- 1 Hour 53 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 12, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price
Total Credits: 10
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Roben Allong | Jeff Walkowski | Jay Zaltzman | Kristin Ameruoso | Susan Sweet | Michael Collins | Jo Ann Hairston | Bruce Hutchison | ....
- Duration:
- 5 modules, 10 hours of learning (2 hours each)
- Original Program Date:
- Sep 05, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $399.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 54
- Categories:
- Analysis & Reporting | Business Practices | Research Design
- Speaker(s):
- Susan Sweet | Jo Ann Hairston
- Duration:
- 2 Hours 4 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 05, 2024
- Short Description:
- This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
- Price:
- $125.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Chris Hauck | Marta Villanueva
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Aug 16, 2024
- Short Description:
- Speaking at conferences can be extremely beneficial to career development, yet many qualitative researchers newer in their careers may find it intimidating or assume they don’t have a topic worth submitting. But your voice matters, and the industry wants to hear from YOU! In this Qcast, seasoned conference speakers and industry experts Chris Hauck and Marta Villanueva will demystify the process of turning your unique ideas and new perspectives into opportunities to get your voice heard and build your visibility in the industry. Whether you’re new to the industry or looking to take your career to the next level, this session will help you discover how to turn your passions, ideas and distinctive experiences into compelling conference proposals and presentations. We’ll practice fleshing out ideas together and clearly define the "what's in it for you" of conference speaking.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Alexandra Jayeun Lee
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 19, 2024
- Short Description:
- The recent initial surge in popularity of Open AI's ChatGPT and consequential growth of Large Language Models (LLMs) and the recently released multi-modal GPT-4o has brought the concept of prompt engineering into the spotlight, raising important questions about its potential to augment many different parts of our jobs, including some of the common applications in user research such as summarization and synthesis. In this QCast, we will delve into the world of conversational AI assistants and explore the potential biases, limitations, and characteristics of typical AI tools available in the mainstream today to offer some insights for qualitative researchers seeking to improve their interactions with these tools, and discuss the challenges and opportunities presented by these AI assistants. In this session, we’ll learn how to navigate potential pitfalls, enhance our prompt engineering skills, and discover creative ways to adapt digital assistants to existing processes. Attendees w
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Research Design | Moderating/Facilitation
- Speaker(s):
- Jeff Syroney
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- May 17, 2024
- Short Description:
- The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design | Moderating/Facilitation
- Speaker(s):
- Cary-Anne Olsen-Landis | Jasmine Walker
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Mar 15, 2024
- Short Description:
- A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium. In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 16
- Categories:
- Business Practices | Research Design
- Speaker(s):
- Lucy Foylan | Darren Harvey
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Nov 17, 2023
- Short Description:
- Couldn’t travel to Lisbon for the Worldwide Conference? We’re bringing a taste of Lisbon to you! In this Qcast, we’ll explore two topics from the Lisbon conference: First we’ll look at how virtual and in-person environments influence response and highlight different aspects of participant identity. Then we’ll explore practical learnings from psychoanalytic approaches and ways that we can create space for participants to discover and share their unconscious thoughts in a deeply authentic and honest way. Attendees will come away with a greater understanding of the participant psyche and the impact that different research methodologies and approaches can have.
- Price:
- $25.00 - Non-Member Price
Total Credits: 4 Advance Credits
- Average Rating:
- 8
- Categories:
- Business Practices | Research Design
- Speaker(s):
- Guido Lara | Graziela Rodrigues | Pedro De Araujo Carrança | Sidi Lemine | Daniel Berkal | Leandro Izquierdo | Olivia Tykocki | Jaime Solorzano | ....
- Duration:
- 3 Hours 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 28, 2023
- Short Description:
- This event is for professionals and agencies in the field whether already working in Latin America or interested in qualitative research in Latin America QRCA busca entender de manera más profunda la investigación cualitativa en América Latina (LATAM) con expertos profesionales de diferentes países, quienes compartirán información acerca de tendencias de investigación cualitativa de la región, mejores prácticas, desafíos actuales, elementos culturales de este fascinante mercado en crecimiento. QRCA está trazendo um olhar mais atento sobre a pesquisa qualitativa na América Latina (LATAM) com profissionais experientes de diferentes países que compartilharão mais sobre as melhores práticas, desafios, últimas tendências e navegando pelas nuances culturais deste fascinante mercado em crescimento.
- Price:
- $35.00 - Non-Member Price
Total Credits: 1.5 Advance Credits
- Average Rating:
- 7
- Categories:
- Business Practices | Professionalism | Project Management | Research Design
- Speaker(s):
- Pascal Patenaude
- Duration:
- 1 Hour 30 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 22, 2023
- Short Description:
- This interactive session will be in 3 parts: - An opening presentation by Upwords about tips for safeguarding against AI responses in asynchronous qualitative - A panel of Canadian platform providers, who will share how they are addressing these challenges, the hurdles with existing or in the pipeline solutions, including what they wish we could do (e.g. during screener or discussion guide development, onboarding participants and other suggestions to validate identity) (~30mins). Online platform providers TDB. - As a group, we would then brainstorm potential solutions and share best practices for the future (summary of the June session)
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Project Management | Research Design
- Speaker(s):
- Pamela Cusick | Susan Owens | April Leonard
- Duration:
- 57 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 14, 2023
- Short Description:
- Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?
Total Credits: 1.5 Advance Credits
- Average Rating:
- 3
- Categories:
- Research Design | Professionalism
- Duration:
- 1 Hour 22 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jun 16, 2023
- Short Description:
- While this has been an issue for a while, with everything pivoted towards online since the pandemic, Canadian researchers are faced with an increasing number of participants getting creative to participate in many projects. This session will be a panel discussion, with seasoned researchers who will share some examples of recent challenges and how they are identifying 'cheaters' and preventing this from re-happening. Recruiters will share their approaches and challenges. As a community, we will ideate toward possible solutions and share best practices that are relevant for the Canadian reality. All are invited to join, as we know this is not just a Canadian issue.
- Price:
- $30.00 - Non-Member Price