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Marta Villanueva

Chief Insights Officer

NuThinking, Inc


Marta Villanueva is a bilingual / bicultural qualitative researcher and strategist with 20+ years of experience in moderating and facilitating sessions with various group sizes, across categories, different participant types, sensitive/complex challenges, and in various locations (U.S. and internationally).? She has a proven track record advising top 100 clients, leveraging experience from 3500+ insights and strategy sessions.  

Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from the State University of New York.?As one of the only market research veterans with a master’s in creative studies, Marta publishes and speaks in various industry organizations. Her article “Keeping the ‘Co’ in Virtual Co-Creation” made the cover of QRCA VIEWS magazine’s winter 2020 edition. 

Marta has served QRCA in many roles, including co-chairing the first ever 2021 QRCA Virtual Annual Conference. Marta was the featured opening speaker for the QRCA 2022 conference in San Diego and was the 2015 QRCA Maryanne Pflug Spirit Award Winner. She lives in Texas.  

Product Type
On Demand

Reflections of a Researcher


Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Marta Villanueva |  Malena Donas
Duration:
25 Minutes
Format:
Audio and Video
Original Program Date:
Mar 23, 2023
Short Description:
In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as resear...
Price:
$20.00 - Non-Member Price

Product Type
On Demand

Qcast - Speaking at Conferences: Using Your Unique Voice for Career Growth


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design
Speaker(s):
Chris Hauck |  Marta Villanueva
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Aug 16, 2024
Short Description:
Speaking at conferences can be extremely beneficial to career development, yet many qualitative researchers newer in their careers may find it intimidating or assume they don’t have a topic worth subm...
Price:
$25.00 - Non-Member Price

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