Marta Villanueva

Chief Insights Officer

NuThinking, Inc

Marta Villanueva is a bilingual/bicultural qualitative researcher and strategist with 20 years of experience in moderating and facilitating meetings with various group sizes, across categories, different participant types, sensitive/complex challenges, and in various locations (U.S. and internationally). She has a proven track record advising top 100 clients, leveraging experience from 3500+ insights and strategy sessions.

Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from State University of New York. As one of the only market research veterans with a master’s in creative studies, she publishes and speaks in various industry organizations about how creative techniques can empower respondents to be creative, leading to breakthrough strategies.