Total Credits: .5 Advance Credits
Malena started her career as a psychology major but quickly pivoted to qualitative research. In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers, looking into how our work shapes us as consumers and how our consumerism shapes us as researchers.
| Reflections of a Researcher Slide Handout (6.4 MB) | Available after Purchase | ||
Marta Villanueva, President of NuThinking Inc., is a bilingual/bicultural qualitative strategist with 20 years’ experience in moderating and facilitating meetings across most major industries, various participant types, sensitive/complex challenges, and in various locations (U.S. and Latin America). She has a proven track record advising Top 100 clients. Marta is passionate about empowering leaders with the insights and strategies to communicate in a relevant way. She holds a master’s degree with emphasis on Creative Problem Solving from the State University of New York. Marta is a creative thinker, grounded in marketing, who gets more from consumers. She has served QRCA in many roles, most recently Co-Chairing the first ever 2021 QRCA Virtual conference. She was the featured opening speaker for the QRCA 2022 conference. Marta is a QRCA 2015 Maryanne Pflug Award Winner. See her LinkedIn page here.
Malena Donas is a multi-lingual, multi-cultural, and multi-passionate professional. She started her career as a psychology major in Uruguay and quickly pivoted to qualitative research where she spent the next 12 years working on both the agency and client side with the world’s largest research and CPG companies. Malena is currently a Senior Qualitative Insights Manager with GLG, a consulting firm that connects experts with researchers. Alongside her passion for insightful research, Malena loves working with startups to define and structure their brand purpose, with the hope of building brands that positively shape society. Malena’s passion for the environment has led her to be president of an NGO in Costa Rica that works with regenerative agriculture, further deepening her hopes of creating a sustainable future.
Her session, Researching the Researcher, leverages her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers. She will take a closer look into how our work shapes us as consumers and how our consumerism shapes us as researchers.
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