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Reflections of a Researcher
Original Program Date :


Malena started her career as a psychology major but quickly pivoted to qualitative research. In this featured presentation, Malena will leverage her education in psychotherapy as well as her extensive qualitative experience to examine some thought-provoking questions about ourselves as researchers, looking into how our work shapes us as consumers and how our consumerism shapes us as researchers.

Marta Villanueva, Chief Insights Officer, NuThinking, Inc

Marta Villanueva is a bilingual / bicultural qualitative researcher and strategist with 20+ years of experience in moderating and facilitating sessions with various group sizes, across categories, different participant types, sensitive/complex challenges, and in various locations (U.S. and internationally).She has a proven track record advising top 100 clients, leveraging experience from 3500+ insights and strategy sessions. 

Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from the State University of New York.

Malena Donas, Senior Researcher, Independent Consultant

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