Vice President, Senior Qualitative Consultant
Kendall Nash is a qualitative and quantitative research lead at Burke, Inc., and an instructor of the Burke Institute. With her curiosity and passion for learning, Kendall designs smart research that brings brand teams together on strategy and helps clients uncover what people truly want and translate those insights into action, so their brands can win.
In her 17 years at Burke, including 10 years as head of the company’s qualitative practice, Kendall has designed and conducted research projects for clients in a wide range of industries, with a focus on technology, adventure brands, restaurants and consumer goods. She also moderates many of the qualitative studies, from in-person focus groups and IDIs to consumer workshops, digital diaries, online bulletin boards and mini-communities. Kendall is a past president of QRCA and frequent presenter at industry events.