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Kendall Nash

Vice President, Senior Qualitative Consultant

Burke, Inc.

Kendall Nash is a qualitative and quantitative research lead at Burke, Inc., and an instructor of the Burke Institute. With her curiosity and passion for learning, Kendall designs smart research that brings brand teams together on strategy and helps clients uncover what people truly want and translate those insights into action, so their brands can win.

In her 17 years at Burke, including 10 years as head of the company’s qualitative practice, Kendall has designed and conducted research projects for clients in a wide range of industries, with a focus on technology, adventure brands, restaurants and consumer goods. She also moderates many of the qualitative studies, from in-person focus groups and IDIs to consumer workshops, digital diaries, online bulletin boards and mini-communities. Kendall is a past president of QRCA and frequent presenter at industry events.

Product Type
On Demand

Qcast: A Changing Playbook: Helping Brands Rethink Customer Experience

Total Credits: 1 Advance Credits

Average Rating:
Consulting |  Research Design
Kendall Nash
1 hour
Audio and Video
Original Program Date:
Jul 30, 2020
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everythi...
$0.00 - Non-Member Price

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