return to qrca.org
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting | Professionalism
- Duration:
- 1 Hour
- Short Description:
- Are you a qualitative researcher looking to take your business to the next level? Join our exclusive Mastermind Group and connect with like-minded professionals to unlock new growth opportunities.
- Date:
-
Fri, Apr 25, 2025 - 09:00am to 10:00am PDT
Total Credits: 2 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Consulting | Moderating/Facilitation
- Speaker(s):
- Jo Thorogood
- Duration:
- 3 Hours
- Location:
- Mill Valley, California
- Short Description:
- In this interactive workshop, Jo Thorogood will explore the science behind creativity and share practical tools for generating ideas—whether it’s for new products, brand positioning, brand equity extension, naming, and more. It’s a great chance to unlock your creative potential!
- Price:
- $80.00 - Non-Member Price
- Date:
-
Thu, May 01, 2025 - 11:00am to 02:00pm PDT
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting | Research Design
- Duration:
- 1 Hour
- Short Description:
- What are some creative techniques to use when faced with the challenge to conduct research for a new and unfamiliar topic? How might we quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of our next research project? Find out when you join the C&I SIG as we reveal and discuss how to quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of an upcoming research project.
- Date:
-
Wed, May 21, 2025 - 01:00pm to 02:00pm EDT
Total Credits: 0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Communication | Consulting | Professionalism
- Duration:
- 2 Hours
- Location:
- Philadelphia, Pennsylvania
- Short Description:
- Join your fellow Philly-area Quallies for our annual summer get-together on the Philly waterfront. This will be an informal event for networking and conversation. Each attendee will be responsible for their own tab.
- Price:
- $0.00 - Non-Member Price
- Date:
-
Thu, Jul 17, 2025 - 05:00pm to 07:00pm EDT
- Average Rating:
- 1
- Categories:
- Consulting | Communication
- Speaker(s):
- Jim Berling
- Duration:
- 6 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jun 05, 2024
- Short Description:
- What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
- Price:
- $0.00 - Non-Member Price
- Average Rating:
- 2
- Categories:
- Consulting | Communication
- Speaker(s):
- Jim Berling
- Duration:
- 4 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Apr 03, 2024
- Short Description:
- Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
- Price:
- $0.00 - Non-Member Price
Total Credits: 0 Advance Credits
- Average Rating:
- 6
- Categories:
- Consulting
- Speaker(s):
- Jim Berling
- Duration:
- 2 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 15, 2024
- Short Description:
- Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions. We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions. Let’s become that go to consultant and business partner not just an order taker!
- Price:
- $0.00 - Non-Member Price
- Average Rating:
- Not yet rated
- Categories:
- Communication | Consulting
- Speaker(s):
- Elizabeth McKinley
- Duration:
- 51 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 08, 2024
- Short Description:
- Mark you calendars for the first Qually Talk of 2024! This will be a fun, informal discussion about making the most of your conference experience. Open to both QRCA Annual Conference first-timers and seasoned veterans, this free event will provide a great opportunity to make connections with fellow attendees, share stories about past conferences, and learn what to expect in Denver.
Total Credits: 1 Advance Credits
- Average Rating:
- 12
- Categories:
- Business Practices | Consulting
- Speaker(s):
- William Leach
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Aug 18, 2023
- Short Description:
- The use of AI in qualitative research is here to stay and will only become more prevalent. How should qualitative researchers, especially those of us in the earlier stages of our careers, think about differentiating ourselves in this ever-changing landscape?
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 13
- Categories:
- Communication | Consulting
- Speaker(s):
- Hannah Kaplan | Pam Goldfarb Liss
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jul 28, 2023
- Short Description:
- With the ever-changing and evolving world of Gen Z and gender, come learn how we can create comfortable spaces for qualitative research where all participants feel welcome and heard.
- Price:
- $25.00 - Non-Member Price
- Average Rating:
- 8
- Categories:
- Business Practices | Consulting | Research Design
- Duration:
- 53 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jun 14, 2023
- Short Description:
- The Creativity and Innovation SIG is excited to welcome veteran innovation experts to lead a panel presentation and discussion. In this 60-minute interactive session, attendees will learn new frameworks, and hear case studies of how creative innovation research, including foresight and disruptor models, can lead to breakthrough ideas.
Total Credits: 2 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Communication | Consulting | Moderating/Facilitation | Research Design
- Speaker(s):
- Kathryn Topp | Doug Guion
- Duration:
- 2 Hours 3 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 05, 2023
- Short Description:
- For our May 5, 2023 event, the QRCA Chicago Chapter will welcome Kathryn Topp and Doug Guion from Yabble. In this presentation Kathryn will talk through the basics on AI, and how you can adopt it into your research practices right now today. She will talk about tools that exist currently, what’s the future horizons look like and some of the ‘watch out’s’ and things to think about when using AI.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Business Practices | Communication | Consulting | Moderating/Facilitation | Professionalism
- Duration:
- 1 Hour 21 Minutes
- Format:
- Audio and Video
- Original Program Date:
- May 04, 2023
- Short Description:
- Hear from a panel of market researchers who are currently or previously on the client side, some of whom also have current or previous experience as an independent. They'll discuss how things on the client side may be different from what independents expect, surprises they had, how client-side jobs qualitative MR have evolved over time, and what they foresee for the future of qualitative research. There will also be time for observers to ask their own questions.
- Price:
- $30.00 - Non-Member Price
Total Credits: 3 Advance Credits
- Average Rating:
- 9
- Categories:
- Business Practices | Consulting | Project Management | Research Design
- Duration:
- 2 Hours 57 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Apr 28, 2023
- Short Description:
- We are hearing a great deal about AI (artificial intelligence) lately, and many colleagues are asking how it might impact our work as qualitative researchers.
- Price:
- $75.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 6
- Categories:
- Consulting | Moderating/Facilitation | Professionalism
- Speaker(s):
- Carlos Garcia | Mariana Melo-Vega | Jay Zaltzman
- Duration:
- 2 Hours 1 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 10, 2023
- Short Description:
- Our next meeting will take place via Zoom and include three mini discussions on each of the following topics: DEI and market research. Carlos Garcia will lead a discussion about diversity, equity and inclusion and how we, as researchers, can deal with the challenge of understanding various groups that are different from our own. Trauma responsive research. Our newest chapter member, Mariana Melo-Vega, will lead a discussion about how we, as researchers, can plan for the presence of trauma both in our participants and in ourselves, and overview some best practices in being responsive to trauma. AI, marketing and research. Jay Zaltzman will lead a discussion about the impact of artificial intelligence on market research as well as the impact on our clients’ businesses.
- Price:
- $50.00 - Non-Member Price
Total Credits: 3 Advance Credits
- Average Rating:
- 19
- Categories:
- Analysis & Reporting | Consulting
- Speaker(s):
- Edward Appleton | Priscila Aramburu | Anne Sophie Damelincourt | hanna holländer | William Leach | Nicole Mitchell | Chee Ngai Ng
- Duration:
- 3 hours
- Original Program Date:
- Dec 07, 2022
- Short Description:
- Future Focus: Keeping Up with Consumers Amid Uncertainty will provide a look at key market issues facing consumers worldwide, and the impact this has on how we conduct and analyze qualitative research.
- Price:
- $69.00 - Non-Member Price
Total Credits: 2 Advance Credits
- Average Rating:
- 1
- Categories:
- Communication | Consulting | Moderating/Facilitation | Professionalism
- Speaker(s):
- Tom Rich
- Duration:
- 1 Hour 16 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Nov 11, 2022
- Short Description:
- Friday, November 11, 2022 This event will be in two parts. During the first half, Tom will provide an updated version of his presentation at the 2022 Annual Conference which received accolades from attendees. During the second half of the session, participants will put the learnings into practice through small group activities.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Consulting | Moderating/Facilitation
- Duration:
- 48:21
- Format:
- Audio and Video
- Original Program Date:
- Jun 29, 2022
- Short Description:
- For those who attended the recent QRCA conference to share highlights and for those who did not attend to learn and ask questions.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 7
- Categories:
- Communication | Consulting | Moderating/Facilitation | Professionalism
- Speaker(s):
- Rob Volpe
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jun 03, 2022
- Short Description:
- Empathy. We all aspire to be empathetic in our work as researchers and marketers. But how can we work out our empathy muscles like we do our calf muscles? Rob Volpe, CEO & Chief Catalyst of Ignite 360 and long-time QRCA member tells us how in his new book ‘Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time’ and we’re honored to have him share with us his empathy workout gleaned from years of experience as a market researcher.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Consulting | Professionalism
- Speaker(s):
- Mallory Combemale
- Duration:
- 45 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- Using a powerful blend of self-reflection, dialogue, and somatic exercises, you will begin the journey of unpacking your unique inheritance: the ancestry, culture, beliefs, values, stories and identities that make you who you are. You will leave with not only a deeper understanding of yourself, but also practical tools to approach conversations about diversity, inclusion and identity at work and begin to build trust and a culture of belonging within any group.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Business Practices | Consulting | Professionalism
- Speaker(s):
- Matt Booth
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- Your attitude determines your thoughts, your actions, and ultimately the direction, success, and growth of your business. In the current economic environment, your attitude (and the attitude of those around you) NEEDS to be positive as often as possible – but sometimes it’s not that easy. This upbeat and timely session will help you recognize the importance of a positive attitude and provide proven strategies to make lasting improvements. Through this program, you’ll learn how making a conscious effort to be as positive as possible – regardless of the circumstances – which will help you be more successful at what you do. You’ll leave this program with practical take-a-ways and the motivation to implement them.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Communication | Consulting
- Speaker(s):
- Julie Knox
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 02, 2021
- Short Description:
- The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
- Price:
- $25.00 - Non-Member Price
- Average Rating:
- 140
- Categories:
- Analysis & Reporting | Business Practices | Communication | Consulting | Moderating/Facilitation | Professionalism | Project Management | Research Design
- Speaker(s):
- Roben Allong | Kristin Ameruoso | April Bell | Michel Bequer | Matt Booth | Justin Breen | Jessica Broome | Jim Bryson | ....
- Duration:
- February 1–5, 2021
- Original Program Date:
- Feb 01, 2021
- Short Description:
- The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
- Price:
- $400.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 2
- Categories:
- Communication | Consulting
- Speaker(s):
- Andy Cooper
- Duration:
- 23 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 01, 2021
- Short Description:
- Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 3
- Categories:
- Communication | Consulting
- Speaker(s):
- Michele Ronsen | Janet Standen
- Duration:
- 30 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 01, 2021
- Short Description:
- Are UX and MR two professions divided by different languages, or could we speak the same language just with a different accent!? UX/MRX are in flux. Historically independent silos are converging. Collaboration has never been more important yet sometimes it seems as if we don’t speak the same language, at least well enough to fully understand one another. Some a-ha moments underscored the need for a shared vocabulary. We led people to participate in a global, grassroots effort to begin a codified language. The result is the beginning of the UXR Lexicon: a living, certified dictionary of Research, Design and Marketing terms for everyone. The collaboration also inspired a friendship across professional lines. As we debated and discussed terms, we continually asked ourselves “do we speak a different language, have a slightly different interpretation of the same words or just have a different accent?”
- Price:
- $25.00 - Non-Member Price