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April Bell

Owner

April Bell Research Group


For two decades, April Bell has consulted with big brands to translate unspoken desires into innovation. With empathy as her North Star, she has been a catalyst for organizational teams and leaders to uncover human motivation for products innovations that impact the masses.

But a painful divorce, followed by COVID, created a need to harness her 20,000+ hours of experience with clients using empathy to innovate her world. As she saw her own confusion and chaos give way to peace and forgiveness, her curiosity blossomed.

She then began (as any good researcher would do) to test her hypothesis with clients and friends using empathy to help innovate people as well as product. As she documented her learnings, her book was born: The Fire Starter: Igniting Innovation with Empathy. She is now on a mission to provide a process and tools to help others ignite creativity using the power of empathy – to innovate both products and people!

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   128
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

Using Empathy to Grow Your Business


Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Business Practices |  Moderating/Facilitation
Speaker(s):
April Bell
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
This roundtable will facilitate a discussion about the power of empathy. Empathy is a catalyst that gives way to inspired thinking and purposeful action in the often ""chaotic"" creative process. We w...
Price:
$25.00 - Non-Member Price

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