Total Credits: 0.5 Advance Credits
Are UX and MR two professions divided by different languages, or could we speak the same language just with a different accent!? UX/MRX are in flux. Historically independent silos are converging. Collaboration has never been more important yet sometimes it seems as if we don’t speak the same language, at least well enough to fully understand one another. Some a-ha moments underscored the need for a shared vocabulary. We led people to participate in a global, grassroots effort to begin a codified language. The result is the beginning of the UXR Lexicon: a living, certified dictionary of Research, Design and Marketing terms for everyone. The collaboration also inspired a friendship across professional lines. As we debated and discussed terms, we continually asked ourselves “do we speak a different language, have a slightly different interpretation of the same words or just have a different accent?” It was fun finding out and we’d love to share our journey as we played with words and their meaning together. Help us decide. Do we need two Lexicons, or can there be one that embraces both worlds — The MR & UX Lex?
|Presentation Slides (36.9 MB)||29 Pages||Available after Purchase|
Michele Ronsen is the founder of Curiosity Tank, a consulting and education firm that conducts and teaches design and user research to people and corporations around the world.
Michele's classes, corporate training sessions and workshops, are inspired by working with Fortune 500s and start-ups for more than twenty years.
Janet is an ever curious insights activator with over thirty years experience in strategy, innovation and qualitative research. A Co-Founder of Scoot Insights in 2014, focused on highly interactive and fast turnaround qualitative research that answers core business questions with high stakeholder involvement to merge their expertise with audience insights in real time.
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