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Total Credits: 1.0 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Communication | Moderating/Facilitation
- Speaker(s):
- Michael Doody
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- Want to know the fastest way to make a creative person sweat? Mention the words qualitative research. Or ask them if they would like some feedback on their idea? Well what I recently learned by training with a 70-year-old dancer and choreographer may just change that forever. A simple 5-step process can help you to glean more insights while feeding creative ideas to make them bigger. And when you help ideas get bigger and stringer you'll have creative people begging to be a part of qualitative research again.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 3
- Categories:
- Moderating/Facilitation | Project Management | Research Design
- Speaker(s):
- Wendy Godfrey
- Duration:
- 34 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- Hear about the unique trials surrounding the development and execution of 14 focus groups, each with a different vulnerable population, talking about a highly sensitive and personal issue. While the topic was delicate and often considered taboo, the conversation had to take place. It served as the foundation of the state's 5-year strategic plan on Sexual Violence Prevention. Questions we asked ourselves: How do we find willing participants? What is the best way to connect with these audiences? Who should we partner with to gain trust and ensure candor among participants? What we learned may surprise you.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 4
- Categories:
- Moderating/Facilitation
- Speaker(s):
- Jessica Broome | Julia Strohm
- Duration:
- 25 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- A creative, safe, focused space. What are we describing here? A successful focus group environment-- and also a mind that has become quiet and powerful through meditation. When we engage in meditation, we bring ourselves to a place of clarity and calm. This is precisely the mind we need to employ in order to authentically connect with our respondents. Through practicing meditation, we are primed to listen in new ways. We open ourselves up to be able to slip into the shoes of others, to develop empathy and understanding – and appreciation – of where others are coming from. An open-hearted mind engenders trust, which leads to better focus groups and better client relationships.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Speaker(s):
- Lisa Strick
- Duration:
- 26 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Consulting | Professionalism
- Speaker(s):
- Mallory Combemale
- Duration:
- 45 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 05, 2021
- Short Description:
- Using a powerful blend of self-reflection, dialogue, and somatic exercises, you will begin the journey of unpacking your unique inheritance: the ancestry, culture, beliefs, values, stories and identities that make you who you are. You will leave with not only a deeper understanding of yourself, but also practical tools to approach conversations about diversity, inclusion and identity at work and begin to build trust and a culture of belonging within any group.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Moderating/Facilitation
- Speaker(s):
- April Bell
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- This roundtable will facilitate a discussion about the power of empathy. Empathy is a catalyst that gives way to inspired thinking and purposeful action in the often ""chaotic"" creative process. We will talk about how leading our clients and ourselves with empathy takes not only curiosity but courage and vulnerability. Along with how this "soft" skill can create powerful shifts in our lives and businesses.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Missy Carvin
- Duration:
- 43 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- What does Creative Problem Solving have to do with Qualitative research? Quite a lot, actually. How we solve problems has a huge impact on the ways we approach research - and it has a similar impact on your respondents, clients, and research partners. Come learn about Creative Problem Solving styles and how to help clients, respondents, and yourself keep a research project moving along from "what are we doing here?" to "this solution is awesome!" This roundtable will be highly interactive, so come ready to participate!
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Gary Rudman
- Duration:
- 52 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- We'll talk about the basics, some things to look out for, and innovative techniques to consider when conducting qualitative research with this age cohort. We'll also address the unique considerations with Gen Z when conducting research in the COVID era. Gary Rudman, has been conducting custom research among kids, teens, and young adults for more than 25 years. Join us and see what the fun is all about.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices
- Speaker(s):
- Susan Thornhill
- Duration:
- 37 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- How to keep your mojo going when on monster projects! Susan will share innovative self-care techniques learned from Reiki training, years of yoga and healthy eating. A collaborative effort, we will also ask fellow QRC’s to join in with their own hot tips. Our goal is a robust takeaway ensuring QRC’s have many tools to minimize stress and wear and tear, while knocking those demanding studies out of the park!
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Project Management
- Speaker(s):
- Maria Rosa Puras | Eugene Murphy
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Business Practices
- Speaker(s):
- Joel Reish
- Duration:
- 43 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- Have you ever thought about going to the "other side?" What's it like being on the client side? Joel Reish can tell you because he did it. His roundtable is a must-attend for any independent QRC considering a move to a client-side position and to independent QRCs who want to know more about the world of their corporate-side clients and how to deal with them.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Katrina Noelle
- Duration:
- 44 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Project Management | Research Design
- Speaker(s):
- Kristin Ameruoso
- Duration:
- 45 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Speaker(s):
- Pam Goldfarb Liss | Chris Hauck | Roben Allong
- Duration:
- 54 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Professionalism
- Speaker(s):
- Lauren Isaacson
- Duration:
- 42 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- It doesn't matter if you're a freelancer or fully-employed, continuing education is essential to career growth. What are ways to increase one's skills and knowledge regardless of level of support you get? We will be discussing and sharing strategies to learn as part of a regular routine, resources for learning, tapping your network, and anytihng else we can think of (which is what I love about these round tables).
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Business Practices
- Speaker(s):
- Priscilla McKinney
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- I find many qualitative firms do not do qualitative research on themselves. Specifically, in marketing they take the shotgun approach and do a little of this, a little of that. Rarely do they start their own efforts with qualitative work to inform their marketing strategy and scale up revenue.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Analysis & Reporting | Communication
- Speaker(s):
- Mary Sorber | Paitra Russell | Joeffrey Trimmingham
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 7
- Categories:
- Analysis & Reporting
- Speaker(s):
- Rachel Ceasar
- Duration:
- 54 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- 50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of interviews and focus group data, using a playbook or codebook can be a helpful tool to systematically organize user data into data-driven insights. In this talk, Rachel will introduce you to a powerful analytical method for documenting research data and decisions in a way that is transparent, reflexive, and rigorous for you and your team.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Business Practices | Consulting | Professionalism
- Speaker(s):
- Matt Booth
- Duration:
- 40 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 04, 2021
- Short Description:
- Your attitude determines your thoughts, your actions, and ultimately the direction, success, and growth of your business. In the current economic environment, your attitude (and the attitude of those around you) NEEDS to be positive as often as possible – but sometimes it’s not that easy. This upbeat and timely session will help you recognize the importance of a positive attitude and provide proven strategies to make lasting improvements. Through this program, you’ll learn how making a conscious effort to be as positive as possible – regardless of the circumstances – which will help you be more successful at what you do. You’ll leave this program with practical take-a-ways and the motivation to implement them.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Speaker(s):
- Ellen Kolsto
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Short Description:
- In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
- Price:
- $25.00 - Non-Member Price
Total Credits: 0.5 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation
- Speaker(s):
- Michelle Finzel | Missy Carvin
- Duration:
- 29 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Short Description:
- Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Speaker(s):
- Susan Newhouse
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Short Description:
- Over the past several months we've had to change how we operate in the world. Think of it as a gift...not only do we have an opportunity to "reboot" our lives, we can also renegotiate how we want to show up as leaders. But what makes a great leader, and what uniquely makes YOU a great leader? During this hands-on workshop, you will envision your highest self as a leader and begin crafting your leadership story.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Paula Rosecky | Jyo Maan
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Short Description:
- Qualitative researchers are a powerhouse of knowledge and perspectives. Imagine what we could accomplish if we put our heads together to face the next move forward in the social justice movement! How might we better pitch inclusive research? How might we pull from our collective knowledge and wisdom to elevate the conversation and activate change? In this highly interactive, facilitated session we will tap into the diversity of our collective thought to ideate on ways qualitative researchers can continue to act. We will introduce the virtual “room” to trusted facilitation tools (micro structures) that allow all stories to emerge in a respectful, open, conversational way, using human centered design principles applied in design thinking and education to gather new ideas and data.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices
- Speaker(s):
- Karen Lynch
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices
- Speaker(s):
- Laurie Tema-Lyn | Jim Bryson | Ellen Good | J. Robert Harris | Judy Langer | Bonnie Perry
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Short Description:
- The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference. Our diverse panel of five is comprised of long-standing legacy members of QRCA and perhaps lesser-known qualitative experts. Panelists are: Jim Bryson, Ellen Good, JR Harris, Judy Langer, and Bonnie Perry. They embody a range of exciting and diverse paths: wilderness trekker/ author/speaker, health and life insurance broker/educator, an adjunct professor at Wharton, a docent with the Holocaust Museum Houston, the Executive Director of the Center for Learning and Living, the Tennessee Deputy Commissioner of the Bureau of Parks & Conservation. Each panelist has a unique story to tell of how they used skills cultivated during their career as a QRC, their personal vision and fortitude to create satisfying new endeavors with or without remuneration. Their journeys have not been seamless; there have been challenges, learning and re-directs along the way.
- Price:
- $30.00 - Non-Member Price