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Michelle Finzel

President

Maryland Marketing Source, Inc.


Michelle Finzel has been saying, “Thank you for calling Maryland Marketing Source. How may I help you?” since she was 8-years-old. As the current President of Maryland Marketing Source, Inc., Michelle leverages her unique perspective of the industry’s development over the past 30 years and embraces the nuanced roles she has to play as a small business owner in her hometown of Baltimore, Maryland in order to provide her clients with the streamlined results and personalized service they appreciate and expect. She also endeavors to ensure her company is an asset to the community by supporting other minority businesses, sponsoring local children’s sports teams, and engaging in projects that directly benefit the State of Maryland. Michelle has been published several times and has presented at several industry- and communications-focused conferences. She currently serves as Chair of the Field Committee for the Qualitative Research Consultants Association (QRCA), has served on the board of the Baltimore Chapter of the American Marketing Association (AMA), and is a member of the Insights Association (IA).

Product Type
On Demand

Ripping the Band-Aid Off – What Moderators, Field Service Firms, and Facilities Really Think About One Another


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Project Management
Presenters:
Jonathan Schneider |  Michelle Finzel
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly dec...
Price:
$50.00 - Base Price

Product Type
On Demand

Analytical Strategies and Tools for Online (and Offline) Studies – Traditional to Digital


Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting
Presenters:
Michelle Finzel |  Pam Goldfarb Liss |  Kristi Jackson, Ph.D. |  Katrina Noelle |  Maria Virobik |  Rob Volpe
Duration:
90 Minutes
Format:
Audio and Video
Original Program Date:
Sep 30, 2020
Short Description:
The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consu...
Price:
$50.00 - Base Price

Product Type
Program

QRCA’s Online Qualitative Fundamentals Program


Total Credits: 7 Advance Credits

Average Rating:
   4.4
Category:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat group...
Price:
$149.00 - Base Price

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   4.3
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Presenters:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Base Price

Product Type
On Demand

Everything I Need to Know as a Qual Researcher I Learned from My Special Needs Kid


Total Credits: 0.5 Advance Credits

Average Rating:
   4.9
Category:
Moderating/Facilitation
Presenters:
Michelle Finzel |  Missy Carvin
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between ...
Price:
$25.00 - Base Price

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