Total Credits: 1 Advance Credits
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
| Ripping the Bandaid Off Handout (1.1 MB) | 37 Pages | Available after Purchase |
Jonathan has been in qualitative research since 2001 when he formed Square One Research with Liz Moore, a fellow QRCA member. Currently, the two own The Candor Company based in Atlanta, Georgia and Palm Beach Gardens, Florida. In 2015, he realized that qualitative research needed more candor and empathy. Participants needed more conducive physical environments to provider better insights. Moderators needed to be more transparent with their objectives to get more transparency from consumers. Everything Jonathan now does aims to make qualitative research feel more natural, open, and honest. Having always had an artistic eye and a creative drive, one of Jonathan’s skills is reporting via documentary style films. He wanted to go to film school but decided on an MBA from Emory University. He has a BA from the University of Virginia. In his spare time, he is an avid cyclist and Lego builder.
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