The Candor Company
Jonathan has been in qualitative research since 2001 when he formed Square One Research with Liz Moore, a fellow QRCA member. Currently, the two own The Candor Company based in Atlanta, Georgia and Palm Beach Gardens, Florida. In 2015, he realized that qualitative research needed more candor and empathy. Participants needed more conducive physical environments to provider better insights. Moderators needed to be more transparent with their objectives to get more transparency from consumers. Everything Jonathan now does aims to make qualitative research feel more natural, open, and honest. Having always had an artistic eye and a creative drive, one of Jonathan’s skills is reporting via documentary style films. He wanted to go to film school but decided on an MBA from Emory University. He has a BA from the University of Virginia. In his spare time, he is an avid cyclist and Lego builder.