Skip to main content

Jonathan Schneider

Candorist

The Candor Company


Jonathan is a veteran qualitative researcher who specializes in bringing customers to life with documentary style films.

Together with his partner of more than two decades, Liz Moore, Jonathan has continually embraced new technologies and inventive
methods to push the boundaries of qualitative research. They named their firm “The Candor Company” to emphasize the importance of authenticity in all of their work - whether it be their approach or the environment in which they conduct their work.

Jonathan started the path toward qualitative research after graduating from the University of Virginia by working in the advertising industry. He saw his first focus group and thought he would be a natural at it. He was right but it took him some time to get there with stops at Emory University for business school and a job in GE’s marketing research department along the way.

His affinity for video dates back to childhood, when he would spend hours creating home movies and watching television. That same passion now fuels his approach to qualitative storytelling, blending curiosity, empathy, and craft to create research that’s as insightful as it is entertaining. 

Product Type
On Demand

Ripping the Band-Aid Off – What Moderators, Field Service Firms, and Facilities Really Think About One Another


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Business Practices |  Project Management
Speaker(s):
Jonathan Schneider |  Michelle Finzel
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly dec...
Price:
$50.00 - Non-Member Price

Product Type
Program

QRCA 2022 Virtual Summit


Average Rating:
   225
Speaker(s):
Scott Baker |  Pollie Barden |  Matt Bishop |  Jamin Brazil |  Laura Bright |  Diane Harris Bureman |  Missy Carvin |  Simon Chadwick |  ....
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer...
Price:
$200.00 - Non-Members

Product Type
Program

The Qual Tech Reckoning: Thriving in the New Era of Qual!


Total Credits: 9 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Amy Basile |  Zontziry Johnson |  Jonathan Schneider |  Emily Breay |  Justin Hendricks |  Silvana di Gregorio |  Karin McCutcheon |  Marilisa Beatty, MA |  ....
Duration:
3 hours per day
Short Description:
Join us for three fast-paced, high-impact virtual days focused on the tools, trends, and tech reshaping qualitative research. From AI-powered moderation to hands-on workflow hacks, this is your chance...
Price:
$150.00 - Non-Member Price

Showing 1 to 3 of 3 entries