|Matt Bishop manages Jigsaw’s Whycatcher platform and is a digital qual specialist. From conducting brand research in the US to product testing in Mexico, Matt has overseen various projects through Jigsaw’s WhatsApp approach. Elsewhere, findings from his research have been featured in several notable publications, including the Telegraph and the Drum. Matt has a BA in Geography from Kings College London, where he specialised in globalization. He has since gone on to complete Master’s degree with distinction (and Dean’s List Award) in global marketing from the University of Southampton.