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Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Project Management | Research Design
- Speaker(s):
- Peter Totman
- Duration:
- 57 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Speaker(s):
- Criscillia Benford, BA, MA, Ph.D. | Ana Marie Trester
- Duration:
- 58 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- You know that stories are an effective way to broadcast information to an audience. But did you also know that real, everyday stories provide unparalleled insight into organizational and community cultures? The process of collecting and working with real, everyday stories is called Narrative Inquiry. There are various approaches. In this session, we'll provide a step-by-step overview of our approach, and describe how narrative inquiry can be used to identify and change patterns of organizational behavior. As we share non-confidential learnings from collaborations with research partners in the US and Australia from different institutional contexts, you’ll learn best practices for collecting, analyzing, and interpreting relevant stories. Our session will end with an interactive simulation of the core step in our narrative inquiry process: Story Listening.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Project Management | Research Design
- Speaker(s):
- Anya Zadrozny
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor. If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Analysis & Reporting
- Speaker(s):
- Nick Cawthon
- Duration:
- 55 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Speaker(s):
- Jill Matthews, MBA | Kelly Heatly
- Duration:
- 58 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Moderating/Facilitation | Research Design
- Speaker(s):
- Jennifer Cuthill | Sara Dougherty
- Duration:
- 55 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
- Price:
- $50.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Consulting
- Speaker(s):
- Silvana di Gregorio
- Duration:
- 27 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Mpho Mpofu
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Noel van Aartrijk
- Duration:
- 56 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Naomi Henderson
- Duration:
- 1 Hour, 11 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- Animals have some incredible skills (e.g., crafty as a fox, or as nimble as a gazelle), but all lack the ability to smile or do critical thinking — and all the Artificial Intelligence in the world will never allow a computer to get the full humor in a joke. As QRCs, we use our craft and agility to navigate the world of qualitative research and to smile (or grimace) at some of the insights we gather. Come to the closing keynote and see if your list of conference takeaways matches Naomi's, and be ready to laugh!
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Research Design
- Speaker(s):
- Kristine Remer, CCXP
- Duration:
- 50 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Consulting
- Speaker(s):
- Randi Stillman | Rick Weitzer
- Duration:
- 56 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- If “the most human company wins” in our chaotic, competitive marketplace (as Mark Schaefer wrote in Marketing Rebellion), qualitative researchers are well-positioned to help. Whether or not we have a seat at our ideal client’s table, we dwell at the intersection of marketing, strategy, and humanity. Our value is rooted in the connections we form with both our clients and respondents to reveal real-world insights about the human experience. QRCs are wrestling with new realities – such as global business uncertainty, fragmentation in the “insights” space, and in-house DIY research – mostly shaped by the disruption of technology, which makes the job of humanizing business decisions very challenging. These new realities have far-reaching implications for us, demanding that we proactively adapt and create new opportunities and avenues to deliver value to businesses and organizations.
- Price:
- $0.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Consulting | Research Design
- Speaker(s):
- Lisa Strick
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices
- Speaker(s):
- Jay Zaltzman
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Scott Koenig, MBA | Jenny Karubian
- Duration:
- 56 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Speaker(s):
- David W. Tuffy
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- Digital innovations have lowered barriers to entry, disrupted once-reliable business models, and dramatically decreased the time it takes for new products to become obsolete. While many organizations are adopting Agile practices, they often fail to grasp the underlying principles needed to see results. Agility is not about doing more faster and cheaper. It is about understanding the market as early as possible, so you can focus on what’s most important. Successful companies engage in continuous conversation with their audience as the foundation of Agile methodologies. In this session, you’ll learn from an early adopter of the Agile movement on how to build a culture of continuous innovation top-down and bottom-up.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Speaker(s):
- Oana Popa Rengle
- Duration:
- 1 hour, 3 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- Tips & tricks on how to create dedicated board games for qualitative research. While this theme is not new for qualitative research, attendees will learn how to transform research into a boardgame from beginning to end, by starting from gaming principles and theory, from the psychology of board games, and getting inspired by the most popular board games out there.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Speaker(s):
- Abby Leafe | Laurie Tema-Lyn
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 30, 2020
- Short Description:
- What happens when you bring the sharing economy to the world of research? Exciting things happen. This presentation will show qualitative researchers how to think creatively (and practically!) about using alternative venues for conducting qualitative research. We will explore how platforms such as AirBnB and Peerspace can be invaluable options to find the perfect spot to host a session, and we’ll talk about the ways to ensure that a project is a success once you identify the right non-traditional location. The session will draw upon the real-world experiences of the presenters using unique spaces to conduct qualitative research. Among those experiences will be a case study in the snacking category, where an LA mansion proved to be the ideal setting for three days of focus groups and client innovation sessions for a start-up client on a budget, leading to the development of a pipeline of new product ideas, some of which are now in the marketplace.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Speaker(s):
- Kristin Luck
- Duration:
- 1 Hour, 11 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Communication | Consulting | Research Design
- Speaker(s):
- Daniel Berkal
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Speaker(s):
- Holly O'Neill
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Speaker(s):
- Marianne Carr | Lauren Holderness
- Duration:
- 52 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Do you fear the DIY research trend? Whether an independent researcher, part of a research agency, or a corporate research professional, the DIY research trend has likely impacted you. If your livelihood is focused on being hired by businesses to execute research, or you are someone who hires outside partners, access to new DIY technology can make it both easier and harder to execute meaningful qualitative research. So, let’s talk it out. We still all need each other, probably now more than ever. In this session, we will discuss the impact of the DIY research trend on both client-side and independent research professionals. Bringing it to life with real-world stories and advice for making these new relationships work for you. You will see how Doing it Together (DIT) can be actionable, profitable, and rewarding. This session includes research into the trend, case studies, and interactive activities that will help you plan for and embrace your own future.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Speaker(s):
- Cynthia D Harris
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Project Management
- Speaker(s):
- Jonathan Schneider | Michelle Finzel
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
- Price:
- $50.00 - Non-Member Price