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Recruiting Alchemists Not Just Representatives Using Big 5 Personality Traits to Ensure Participants are Qualified to Make Ideas Better Not Safer

Total Credits: 1 Advance Credits

Average Rating:: Not yet rated
Category:: Project Management | Research Design
Presenters:: Peter Totman
Duration:: 57 minutes
Format:: Audio and Video
Original Program Date:: Jan 31, 2020

Price
$50.00 - Non-Member Price

Tag: Conference Creative/Ad Testing Creative Respondents Big Five Personality Traits Screener Development Recruiting

Overview

Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.

Presenters

Peter Totman Related seminars and products

Head of Qualitative

Jigsaw Research

Peter has over 25 years experience in qualitative research and ad planning. He is head of qualitative research at Jigsaw. He is a Fellow of the MRS and board member at the AQR. He has lived and worked in both UK and US.

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