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Recruiting Alchemists Not Just Representatives Using Big 5 Personality Traits to Ensure Participants are Qualified to Make Ideas Better Not Safer

Total Credits: 1 Advance Credits

Average Rating:
Project Management |  Research Design
Peter Totman
57 minutes
Audio and Video
Original Program Date:
Jan 31, 2020


Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.


Peter Totman Related seminars and products

Head of Qualitative

Jigsaw Research

Peter has over 25 years experience in qualitative research and ad planning. He is head of qualitative research at Jigsaw. He is a Fellow of the MRS and board member at the AQR. He has lived and worked in both UK and US.


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