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Total Credits: 1 Advance Credits
- Average Rating:
- 7
- Categories:
- Business Practices | Moderating/Facilitation
- Speaker(s):
- Luke Brodbeck | John Dirks | Leah Lowe | Melanie Oltmann
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Oct 20, 2023
- Short Description:
- Do you hesitate to take on some B2B projects because you fear it will be impossible to find enough participants that meet your stakeholder’s very narrow criteria? You know the drill, “we want to talk to architects who use fire-retardant coatings for steel beams…. In municipal buildings.” Does your study require finding a super niche audience that isn’t readily available from your preferred B2B qualitative sample providers? Fear no more. We have invited some experts at sleuthing out these “unicorns” to join us in a panel discussion of just how they work their magic. From recruiting standard industry executives to uncovering the super niche audiences as well as options for DIY-ing it…we plan to cover it all!
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Project Management | Research Design
- Speaker(s):
- Pamela Cusick | Susan Owens | April Leonard
- Duration:
- 57 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 14, 2023
- Short Description:
- Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Communication | Moderating/Facilitation | Professionalism
- Speaker(s):
- Frankie Lipinski
- Duration:
- 15 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 24, 2023
- Short Description:
- In this session, Frankie will share on behalf of the Insights Association's IDEA Council what to consider when asking about gender identity and sexual orientation for qualitative recruiting and respondent engagement. Often we are going with the default when asking about a person's identity, which can be disaffirming or misaligned to how they identify and negatively impact their research experience with us. The IDEA Council has been working on a collaborative industry initiative to shed light on asking demographic questions inclusively and thoughtfully, and these are the results.
- Price:
- $20.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- 3
- Categories:
- Communication | Moderating/Facilitation
- Speaker(s):
- Eric Santos
- Duration:
- 17 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 24, 2023
- Short Description:
- One of the greatest assets a research team can utilize is their own community of participants. Communities allow researchers to recruit from their own pool of curated participants. Communities allow brands to fully-control the experience their customers have when participating in research. Communities also allow agencies to save cost on recruitment all while recruiting from a trusted source that they have full control over. Communities are one way we can fix our data quality problem.
- Price:
- $20.00 - Non-Member Price
Total Credits: .5 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation
- Speaker(s):
- Tasheenah Brown | Antonio Lopez
- Duration:
- 18 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Mar 24, 2023
- Short Description:
- Presented by the 2023 QRCA Qually Award Winners, the duo will share how they approached recruiting for a nonprofit project on a skinny budget and project timeline. Learn more about their strategies that forced them to be nimble in their methodology while still achieving client objectives and satisfaction. Learn more about what they would, and wouldn't do again.
- Price:
- $20.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 17
- Categories:
- Analysis & Reporting | Research Design
- Speaker(s):
- Kelli Hammock | Michael D. Lieberman | Lauren McCluskey
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 20, 2023
- Short Description:
- In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Moderating/Facilitation | Research Design
- Speaker(s):
- Paula Rosecky | Jyo Maan
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Short Description:
- Qualitative researchers are a powerhouse of knowledge and perspectives. Imagine what we could accomplish if we put our heads together to face the next move forward in the social justice movement! How might we better pitch inclusive research? How might we pull from our collective knowledge and wisdom to elevate the conversation and activate change? In this highly interactive, facilitated session we will tap into the diversity of our collective thought to ideate on ways qualitative researchers can continue to act. We will introduce the virtual “room” to trusted facilitation tools (micro structures) that allow all stories to emerge in a respectful, open, conversational way, using human centered design principles applied in design thinking and education to gather new ideas and data.
- Price:
- $30.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Project Management | Research Design
- Speaker(s):
- Peter Totman
- Duration:
- 57 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 31, 2020
- Short Description:
- Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
- Price:
- $50.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Project Management
- Speaker(s):
- Jonathan Schneider | Michelle Finzel
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
- Price:
- $50.00 - Non-Member Price