With just over a year in the Qualitative field, Antonio Lopez has already had extensive experience in nearly every aspect of Qualitative research. Whether it is in moderating, both virtually and in-person, analysis, writing, and even recruiting, which is where our conversation today will explore. Antonio started his professional career in the arts. After 5 years working in children’s programming, he learned to utilize his empathic approach to live moderating with his respondents. With his additional experience in theatre and community engagement, Antonio has found himself able to transition his skills into qualitative research from more than just moderating, but analysis as well.
With his undergraduate degree in Political Science from Macaulay Honors College, Antonio became a part of the Qualitative Market Research profession unplanned. However, with the robust toolset that he has gathered from past experiences, and under the leadership of Lightbeam Communications, he is excited to assist companies that truly want to understand and engage their consumers in meaningful ways.