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Information and Products by this Speaker

Peter Totman

Head of Qualitative

Jigsaw Research

After 30 years as qualitative researcher Peter is still trying to understand what it is actually is. He is beginning to understand what it isn’t He has worked in research and advertising agencies in UK and US – and in 2005 joined Jigsaw Research to head up its qualitative offering. He was worked across a wide range of different sectors but particular enjoys brand and communication work.

Peter is a seasoned conference presenter and a familiar face (hopefully not overly so) to QRCA, MRS and Esomar audiences.

 

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Product Type
On Demand

Recruiting Alchemists Not Just Representatives Using Big 5 Personality Traits to Ensure Participants are Qualified to Make Ideas Better Not Safer

Total Credits: 1 Advance Credits

Average Rating:
   0
Categories:
Project Management |  Research Design
Speaker(s):
Peter Totman
Duration:
57 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. Th...
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
Product Type
On Demand

Aren't We All Just Quallies Under the Skin?

Total Credits: .5 Advance Credits

Average Rating:
   0
Categories:
Research Design
Speaker(s):
Peter Totman
Duration:
24 Minutes
Format:
Audio and Video
Original Program Date:
Mar 24, 2023
Short Description:
UX and Qualitative research often assumed to be part of the same job, simply a difference in specialism, but people are beginning to question this assumption. This seems like a good time to explore wh...
Price:
$20.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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