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Peter Totman

Head of Qualitative

Jigsaw Research

Peter has over 25 years experience in qualitative research and ad planning. He is head of qualitative research at Jigsaw. He is a Fellow of the MRS and board member at the AQR. He has lived and worked in both UK and US.

 

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Recruiting Alchemists Not Just Representatives Using Big 5 Personality Traits to Ensure Participants are Qualified to Make Ideas Better Not Safer

Total Credits: 1 Advance Credits

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Category:
Project Management |  Research Design
Presenters:
Peter Totman
Duration:
57 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. Th...
Price:
$50.00 - Non-Member Price
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