Head of Qualitative
After 30 years as qualitative researcher Peter is still trying to understand what it is actually is. He is beginning to understand what it isn’t He has worked in research and advertising agencies in UK and US – and in 2005 joined Jigsaw Research to head up its qualitative offering. He was worked across a wide range of different sectors but particular enjoys brand and communication work.
Peter is a seasoned conference presenter and a familiar face (hopefully not overly so) to QRCA, MRS and Esomar audiences.