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On Demand

Qcast - Are We Really Listening? Including the Voice of Introverts in Qualitative Research

Total Credits: 1 including 1 Advance Credits

Average Rating:
Professionalism |  Moderating/Facilitation |  Communication
Peter Totman
1 hour
Audio and Video
Original Program Date:
Jun 21, 2024



Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts. 

This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 

We will work together to come up with practical solutions to make sure practitioners and users of qualitative research can benefit from a research industry that is equally welcoming to all. Key takeaways include: 

  • An understanding of your own personality and working style 

  • Exploring the barriers to introvert research participant and comfort – and how to overcome them. 

  • Exploring the barriers to hiring and nurturing introverted qualitative researchers – and how we can overcome them. 

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Peter Totman Related Seminars and Products

Head of Qualitative Research

Jigsaw Research

eter is an experienced/seasoned/veteran (take your pick) qualitative researcher with 30 years of experience. He is still getting to grips with what qualitative research actually is – which keeps him curious!

Peter has worked in research and advertising agencies in the UK and US, and in 2005 he joined Jigsaw Research to head up its qualitative offering. Having worked across a wide range of different sectors, Peter particularly enjoys social and brand and communication work. Peter is a seasoned conference presenter and a familiar face to QRCA, MRS and ESOMAR audiences.