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Lauren McCluskey

VP, Qualitative

Magid


Lauren McCluskey is vice president of qualitative research at Magid, a human-centered growth strategy company.  Her areas of expertise include packaging and shopper insights, brand equity studies, segmentation, positioning and brand migration initiatives.

A qualitative researcher with 20+ years of experience, Lauren has an innate curiosity about consumer motivations and how they impact brand – and life – choices.

Prior to joining Magid in 2018, Lauren spent 17 years with Behaviorally/PRS IN VIVO. She began her market research career at Lieberman Research Worldwide. She is a RIVA-trained moderator and longtime QRCA member. She currently serves on QRCA’s Professional Development Committee.

LinkedIn: https://www.linkedin.com/in/lauren-mccluskey-03a712/

Product Type
On Demand

QCast: So Happy Together? Working with Algorithms in Qualitative Recruiting


Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Analysis & Reporting |  Research Design
Speaker(s):
Kelli Hammock |  Michael D. Lieberman |  Lauren McCluskey
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jan 20, 2023
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of...
Price:
$25.00 - Non-Member Price

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