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Lauren McCluskey

VP, Qualitative


Lauren McCluskey is vice president of Qualitative at Magid. Her areas of expertise include packaging and shopper insights, brand equity initiatives, segmentation, new product positioning, customer experience, and brand migration. When COVID-19 hit, she went from nearly 100% in person to nearly 100% remote, so she’s been aggressively pressure testing a multitude of MR platforms and will share her POV as to what’s working well these days focusing on and some other recently found tech loves she’s relied on including Civicom’s new offering.