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Lauren McCluskey

VP, Qualitative


Lauren McCluskey is vice president of qualitative research at Magid, a human-centered growth strategy company.  Her areas of expertise include packaging and shopper insights, brand equity studies, segmentation, positioning and brand migration initiatives.

A qualitative researcher with 20+ years of experience, Lauren has an innate curiosity about consumer motivations and how they impact brand – and life – choices.

Prior to joining Magid in 2018, Lauren spent 17 years with Behaviorally/PRS IN VIVO. She began her market research career at Lieberman Research Worldwide. She is a RIVA-trained moderator and longtime QRCA member. She currently serves on QRCA’s Professional Development Committee.


Product Type
On Demand

QCast: So Happy Together? Working with Algorithms in Qualitative Recruiting

Total Credits: 1 Advance Credits

Average Rating:
Analysis & Reporting |  Research Design
Kelli Hammock |  Michael D. Lieberman |  Lauren McCluskey
1 hour
Audio and Video
Original Program Date:
Jan 20, 2023
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of...
$25.00 - Non-Member Price

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