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Jill Matthews, MBA


Bright Cactus, LLC

Jill Matthews is the President of Bright Cactus LLC, a marketing consultancy specializing in brand strategy consulting and consumer insights. Jill’s background in global brand strategy, insights, innovation, and shopper marketing makes her uniquely qualified to translate consumer needs and wishes into actionable insights with business implications. Known for her strategic mindset, coupled with entrepreneurial energy, Jill delivers impactful results to clients every time. Jill serves as a mentor to UTD MBA students, Type I Diabetes families, and also serves on Washington University’s Dallas Regional Cabinet.

Product Type
On Demand

Street Research: Learning from Humans at the Intersection of Authenticity and Insights

Total Credits: 1 Advance Credits

Average Rating:
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Analysis & Reporting |  Moderating/Facilitation |  Research Design
Jill Matthews, MBA |  Kelly Heatly
58 minutes
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience envir...
$50.00 - Non-Member Price

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