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Kelly Heatly

Consumer Insights Consultant

Heatly Custom Research, LLC


Kelly Heatly, principal of Heatly Custom Research LLC, is a consumer insights consultant with over 20 years of marketing research experience. Kelly’s qualitative research experience spans new product development and optimization; brand positioning and communications; and user experience. She specializes in many different methodologies, selecting "whatever it takes" to talk to consumers and generate the insights needed to help companies make sound business decisions. Kelly proudly serves on the QRCA Board and the UTA MSMR Advisory Board.

Product Type
On Demand

Street Research: Learning from Humans at the Intersection of Authenticity and Insights


Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience envir...
Price:
$50.00 - Base Price

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