Consumer Insights Consultant
Root Research and Insights LLC
Kelly Heatly, principal of Heatly Custom Research LLC, is a consumer insights consultant with over 20 years of marketing research experience. Kelly’s qualitative research experience spans new product development and optimization; brand positioning and communications; and user experience. She specializes in many different methodologies, selecting "whatever it takes" to talk to consumers and generate the insights needed to help companies make sound business decisions. Kelly proudly serves on the QRCA Board and the UTA MSMR Advisory Board.