Total Credits: 1 Advance Credits
Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more. Come be part of a lively conversation and interactive exercise designed to help you tackle these changes head-on and wrestle with the all-important question, “So What Now for My Qual Practice?”
| Winning Future of Qual Handout (4.6 MB) | 47 Pages | Available after Purchase |
Recognized for bringing innovation to Qualitative, Holly’s insights and strategies have helped clients launch new products, create influential brands and develop powerful advertising. She has advised leading companies such as Experian, GlaxoSmithKline, 3M, Jason Cosmetics, Princess Cruises, Center for Culinary Development and M86 Security. A popular speaker, author, TV host and university instructor, Holly has presented at IIeX, Quirks, AMA, TMRE, CPSI and Harvard’s Entrepreneurs Conference. She penned articles for Quirks, Marketing News, QRCA Views and MRA Alert!; and is featured in four marketing research textbooks published by Prentice Hall. Holly has educated and entertained QRCA audiences at 13+ events!
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