Noel van Aartrijk

Research Director

Good Run Research & Recreation

Noel van Aartrijk is a Research Director with Good Run Research & Recreation, where she leads custom, full-service research for global brands. Her favorite projects include: annual innovation for an ice cream manufacturer; quarterly exploratory of the fitness apparel industry; and PSA work combatting distracted driving. She co-launched RVA Research, which supports local businesses with market research expertise. Off-the-clock, you’ll find Noel walking her puppy, chugging coffee, and pronouncing her alphabet-soup name (it’s “van-are-trick”). Noel is a professor in the VCU School of Media, teaching research methods. She holds a Master of Science in Business degree from the VCU Brandcenter.