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Connecting Human Experience to Design: Low-Budget Qual Techniques to Capture Insights that Inspire Big Ideas


Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Consulting |  Research Design
Presenters:
Lisa Strick
Duration:
59 minutes
Format:
Audio and Video
Original Program Date :
Jan 30, 2020



Overview

We know that qualitative research brings companies closer to the humans they hope to inspire with their products and messaging. But what if there is a tight budget and the client wants to skimp on research? In what ways might we be true to Human Experience Design in more affordable ways to capture key insights that will help create more relevant, compelling products? This session will use a real case study to exemplify how a number of low-cost qualitative approaches were employed to capture deep human insights that were then used to design a brainstorming session that inspired relevant, big ideas. Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.

Handouts

Presenters

Lisa Strick's Profile

Lisa Strick Related seminars and products

Chief Idea Officer

The Idea Bungalow


Lisa Strick, Chief Idea Officer of The Idea Bungalow, empowers growth-oriented organizations to envision and invent the future. A gifted insights & innovation professional, Lisa has an impressive track record across many categories leading global giants such as Unilever, PepsiCo, Bimbo, LeapFrog, Avery-Dennison, Maybelline, and Bayer on how to disrupt the marketplace with compelling new product and service offerings. A respected author and instructor, and a sought-after speaker and facilitator, Lisa is often engaged to share her bespoke approaches to research design, strategic visioning workshops, creativity training, trend experience journeys, co-creation sessions and innovation processes that deliver breakthrough results.


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