Total Credits:
1 Advance Credits
- Average Rating:
-
5
- Categories:
-
Analysis & Reporting |
Consulting |
Research Design
- Speaker(s):
-
Lisa Strick
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Original Program Date:
-
Jan 30, 2020
- Short Description:
- Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
- Price:
-
$50.00
- Non-Member Price
return to qrca.org